Marketing Manager
Red Ember Recruitment is seeking to hire an experienced Marketing Manager based in Tygervalley, Cape Town.
- Develop and execute marketing strategy aligned with growth targets and expansion plans.
- Conduct market research and analysis to define target audiences, broker bases (PGS and non-PSG), and identify product opportunities.
- Identify and optimize marketing channels to reach target markets effectively.
- Manage annual marketing budgets in line with business priorities and regional expansion goals.
- Plan and oversee events and sponsorships in collaboration with the Distribution team to maximize impact and ROI.
- Lead digital and social media strategies to drive engagement and support growth objectives.
- Expand PR and media presence through thought leadership, interviews, and targeted coverage.
- Review and refresh advertising campaigns to ensure relevance and effectiveness
Requirements
- Completed degree in Marketing.
- A minimum of 5 years’ working experience in a similar role within the insurance industry
- Proficient in both spoken and written English and at least one other of the official South African languages
- Proficient in Microsoft Office suite and marketing metrics systems.
- Leadership & Stakeholder Management.
- Strategic & Business Acumen.
- Campaign & Project Leadership.
- Communication & Brand Stewardship
- Time management / deadline driven.