Marketing Manager

Essential Duties and Responsibilities:

• Based upon competitive knowledge and thorough research, contributes market insights to the vision, strategic

plan and theme for each new community including the product, sales center and model homes

• Preparation of Competitive Market Analyses (CMAs) or Value Graphs for local market

• Regularly perform strategic marketing analysis, strategic planning, and financial tracking to target best value

marketing targets

• Assists the VP in preparation of fiscal marketing budget and tracking department spending, analysis of

competitive ad exposure and spending to inform budget adjustments and future year spending needs

• Work with external ad agency and corporate marketing to develop marketing and advertising plans for

communities

• Tracking, booking and proofing weekly advertisements, including specialty sponsorship advertising

• Coordination of signage locations and layout, as well as initiating design and installation, obtains all necessary

permits, and ensures pristine condition of all signage over time

• Assists in maintaining and updating divisional aspects of the company website and ensuring accuracy of

information presented

• Coordinating improvements to online marketing and sales processes

• Conduct monthly printed material inventory and co-ordinate with Ad Agency or local vendors for delivery or

reprint

• Assists in the coordination, planning and recap of all industry, community and Realtor events