Marketing Manager

About Us

Founded as an orphanage in 1831, Rising Ground has been at the forefront of evolving community needs. Driven by the belief that each of us can thrive when life has hope and opportunity, Rising Ground provides caring support and proven paths to positive change, helping children, adults, and families rise above adversity, and each year, Rising Ground is a positive force in the lives of more than 72,000 individuals annually. We do this through 101 programs across 138 sites, throughout New York City and Westchester. Rising Ground is headquartered in New York City.

Role Overview

The Marketing Manager has key oversight and responsibility in driving awareness, engagement, and support for Rising Ground’s mission and services. The Marketing Manager is responsible for planning, developing, and implementing comprehensive marketing and communication strategies that increase awareness of our services, promote community engagement, and support fundraising efforts. This role oversees all marketing initiatives, including digital marketing, social media, public relations, and content creation. The ideal candidate is a results-driven individual who can combine strategic thinking with hands-on execution to elevate the organization’s visibility and impact.

Key Responsibilities

• Design and implement marketing efforts that align with organizational goals, focusing on increasing brand awareness and engagement with the organization.
• Manage marketing projects from concept to execution, including content creation, digital campaigns, and print materials, and develop targeted campaigns for key initiatives, including fundraising efforts, community outreach, and service programs.
• Supervise the Communications Coordinator, partnering with them on the organization’s marketing and communications efforts. Manager supports crisis communications under a defined protocol, with the CEO or a designated executive (plus Legal/Compliance) approving statements and serving as spokesperson
• Work closely with program staff, fundraising, and executive leadership to ensure marketing initiatives align with organizational objectives and program goals and ethically develop content that tells compelling stories about the individuals and families we serve and the impact of our programs, with attention to client consent, privacy, and confidentiality.
• Maintain and reinforce brand guidelines, ensuring consistent visual and messaging standards across all channels.
• Liaise with the Outreach department to ensure seamless communication and collaboration on marketing initiatives and to create synergies for the organization’s external relations efforts.
• With the Communications Coordinator, develop compelling content for the website, social media platforms, newsletters, and promotional materials; monitor website analytics and social media metrics and adjust strategies to enhance online presence and outreach.
• Support the fundraising team to promote events, community outreach efforts, and program initiatives, including event collateral, email campaigns, and press releases.
• Cultivate and maintain relationships with local media, draft press releases, and secure media coverage for key initiatives and events; serve as a spokesperson on designated topics in coordination with the CEO and executive leadership
• Oversee the marketing budget, ensuring cost-effective strategies and responsible spending, including external contractors.
• Report to management and board using standard analytics demonstrating impact. Minimally achieve goals outline in 2026-2029 organization strategic plan.
• Other related duties as assigned by supervisor.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent professional experience.
• 7+ years of marketing experience.
• Demonstrated success in developing and executing multi-channel marketing campaigns.
• Strong written and verbal communication skills, with the ability to tailor messages for a range of audiences, including clients and families, funders, government agencies, referral partners, and prospective staff.
• Proficiency with digital marketing tools (such as content management, email marketing, CRM, and analytics platforms) and assessing results; familiarity with graphic design tools is a plus.
• Strong project management skills, with the ability to manage multiple tasks and deadlines and supervise the work of others.
• Experience working with media and managing public relations efforts; nonprofit or human services experience preferred.
• Demonstrated commitment to nonprofit work and to the mission of Rising Ground.

• Yes

• Administrative Office

Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday at 1333 Broadway office in Midtown Manhattan. 9:00 – 5:00 PM

Benefits & Compensation

• Competitive salary structure
• Health, dental, and vision insurance
• 401(k) with company match
• PTO policy (11 Paid Holidays, Paid Sick Time, Paid Vacation & Paid Personal Days)

Authorized to work in the U.S.

Ability to work in-person in New York City (NY) for at least 3 days per week.

Ability to travel to other Rising Ground sites (if required)

Equal Employment Opportunity