Marketing Manager
Job Purpose
As the Marketing Manager at BUZUD, you will drive brand awareness, customer acquisition, and campaign strategy for our medical technology products and health-tech solutions. You will lead integrated online-to-offline (O2O) marketing initiatives—spanning retail showroom promotion, digital campaigns, media relations, and healthcare partnerships—to position BUZUD as a leading consumer healthcare brand in Singapore and across the region.
Key Responsibilities
1. Brand Strategy & Integrated Campaign Management
O2O Strategy: Develop and execute comprehensive marketing strategies that drive traffic to BUZUD retail showrooms while scaling e-commerce sales.
Product Launches: Lead end-to-end go-to-market strategies for key health monitoring devices (e.g., Continuous Glucose Monitoring Systems [CGMS], oxygen concentrators, smart wearables).
Campaign Execution: Oversee creative direction, promotional messaging, and multi-channel campaign rollouts across digital, print, outdoor, and point-of-sale displays.
2. Digital Marketing & E-Commerce
Performance Marketing: Supervise performance marketing across Meta, Google Ads, and TikTok to maximize ROI and lower acquisition costs.
Social & Content Management: Guide social media channels and content strategy to educate target segments (caregivers, seniors, health-conscious consumers) on personal health management.
E-Commerce Growth: Collaborate with digital teams to optimize website UX, landed page conversions, and marketplace storefronts (e.g., Shopee, Lazada).
3. Public Relations & Strategic Partnerships
Media & PR: Pitch stories, manage media relationships, and craft press releases highlighting BUZUD’s innovations and community health initiatives.
Healthcare & B2B Partnerships: Build strategic co-marketing partnerships with clinics, hospitals, eldercare centers, community groups (e.g., AIC), and wellness influencers.
Events & Expos: Lead BUZUD’s presence at major medical technology expos, community health fairs, and showroom events.
4. Analytics & Budget Management
Track and report key performance indicators (KPIs), return on ad spend (ROAS), and customer lifecycle metrics.
Manage the annual marketing budget, allocating resources across channels for optimal commercial impact.
Requirements & Qualifications
Education
Bachelor’s Degree in Marketing, Mass Communications, Business Administration, or a related field.
Experience
4–6+ years of progressive marketing experience, with at least 2 years in a management or team lead role. Experience in medical devices, health tech, consumer electronics, or retail is highly desirable.
Domain Expertise
Strong grasp of the Singapore retail landscape, consumer healthcare trends, and digital performance channels.
Skills
Proficiency in Google Analytics, Meta Ads Manager, CRM/e-commerce platforms, and marketing automation tools.
Attributes
Strategic thinker with strong execution capability, high creative standards, and excellent cross-functional leadership skills.