Marketing Manager
- Work with the management team to craft and execute marketing strategies for the
- organization
- Manage the marketing team operations
- Identify opportunities within the brand’s target markets (locally and
- internationally)
- Develop strategies to penetrate key markets growth for Alara and Nok
- Develop strategies outside conventional methods to help increase revenue
- Generate ideas for promotion and campaigns
- Generate weekly activations to ensure traffic on the brand’s website
- Promote collaborations both with food, music, and other creative outlets in
- alignment with the organization’s brand
- Source for partners for projects
- Prepare and share marketing reports with management
- Create strategies to engage and retain customers
- Grow a new customer base for Alara/Nok
- Create and manage a budget to meet marketing objectives
- Train and improve marketing knowledge capacity with other departments
- Manage relationships with strategic corporate media and the retail industry
- Coordinate, track, and give a report on ongoing activations
- Ensure that the ALARA brand is at the cutting edge of digital innovation
- Be the in-house brand custodian by giving visual direction for internal and
- external collateral
- Plan and execute special marketing projects with the project manager internally
- and externally (such as launch parties, shopping soirees, Chef’s Tables, trade
- shows, exhibitions)
- Work very closely with other members of the team to ensure that all marketing
- initiatives are in line with the organisation’s brand values and guidelines
- Partner with creative services, retail team, and merchandising on promotional
- alignment, product assortment, and overall creative approvals
- Perform all other tasks as assigned
Requirements
Technical Skills
- Expert knowledge in traditional and digital marketing and communications
- Must be proficient with MS Office, Google Workspace,
- Knowledge of marketing principles, best practices, and procedures
- Ability to draw up a monthly, quarterly, and annual budget
Soft Skills
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Excellent organizational and time management skills
- Strong project management skills
Education and Experience
- BSc/HND in Marketing, Business Management, or any other relevant field
- At least 5-7 years of marketing experience
- Professional certification will be an added advantage
Behaviourial Competencies
- Must possess the ability to make sound judgments
- Must enjoy working with data, particularly figures
- Must be a critical thinker
- Must be detail-oriented
- Must have a proactive attitude
- Must be passionate about disruption
- Must be interested in fashion, art, and culture
- Must demonstrate the ability to leverage their existing networks/connections