Marketing Manager

Description

Develop a marketing annual plan and yearly calendar aligning with the company’s strategy and objectives, focusing on sales targets.

Agree upon the annual marketing budget in coordination with the CCO.

Draft a detailed brief of marketing and advertising activities that include digital, outdoor, and event-based.

Develop and oversee the implementation of customer care policies and procedures to improve customer satisfaction and eventually customer experience rates.

Contribute to setting branding and marketing strategy for new products and projects.

Manage overall marketing activities that include market research, analysis of sales and marketing trends, and advertising and marketing promotional events.

Formulate, organize, and develop marketing activities by identifying current leads, opportunities, and new market opportunities.

Keep in touch with market trends and review or amend plans accordingly in line with evolving market conditions.

Analyze competitors’ performance by monitoring their marketing activities, collecting and analyzing all data related to their sales, and defining the competitors’ recent selling status.

Supervise all communication and digital activities including corporate website, CSR events, social media activities and insights, loyalty programs, all editorial materials, etc.

Requirements

Education:

• Bachelor's degree in marketing or any relevant major.
• Minimum 10+ years of experience in the same field.
• Fashion or luxury brand experience is a must.

Computer skills:

• Excellent at Microsoft Office (Word, PowerPoint, Excel).