Marketing Manager
About Us
GLO is a premier karaoke entertainment venue offering guests an unforgettable night of music, food, and fun. We're looking for a creative and results-driven Marketing Manager to build our brand presence, drive footfall, and grow customer loyalty across all our outlets.
Job Summary
As the Marketing Manager, you will develop and execute marketing strategies to promote KTV's brand, events, and promotions. You'll manage digital and offline campaigns, oversee social media presence, and work closely with operations to design promotions that drive bookings and repeat visits.
Key Responsibilities
- Develop and execute the overall marketing strategy and annual marketing calendar
- Plan and run promotional campaigns, seasonal events, and themed nights to drive traffic
- Manage social media accounts (Instagram, Facebook, TikTok, etc.) and content creation
- Oversee digital marketing efforts including SEO, paid ads, and email/SMS campaigns
- Build and manage partnerships with influencers, media, and corporate clients
- Design and coordinate loyalty programs, membership perks, and referral initiatives
- Monitor campaign performance, analyze data, and report on ROI and KPIs
- Manage marketing budget and vendor relationships (designers, printers, agencies)
- Coordinate branding across outlets, ensuring consistent visual identity and messaging
- Conduct market research and competitor analysis to identify new opportunities
- Collaborate with the operations team on promotions tied to bookings, F&B, and events
Requirements
- Minimum 3–5 years of marketing experience, preferably in F&B, entertainment, retail, or hospitality
- Strong understanding of digital marketing, social media management, and content creation
- Experience running paid ad campaigns (Meta Ads, Google Ads) is a plus
- Excellent copywriting, communication, and project management skills
- Creative mindset with strong attention to brand consistency
- Data-driven approach with ability to analyze campaign performance
- Proficiency with design tools (Canva, Adobe Suite) and marketing platforms is a plus
- Proficiency in English and Mandarin preferred