Marketing Manager

We’re looking for a passionate and proactive Marketeer to join our dynamic team. The ideal candidate is a hands-on team player with strong organizational skills and a keen eye for branding, content, and consumer engagement. This role will support brand-building initiatives across multiple platforms while ensuring cohesive marketing execution across all outlets and channels.

Responsibilities

1. Campaign Planning &Execution

· Assist in the development and implementation of marketing strategies to enhance brand visibility and drive customer engagement.

· Coordinate seasonal campaigns, product launches, festive activations, and joint mall-wide promotions.

· Work closely with internal teams and external stakeholders (e.g.operations, mall management, partners) to ensure timely and smooth campaign execution.

· Support on-ground activations such as event setups, sampling sessions, and booth operations

· Collect customer data during activations/events to build andgrow the customer base.

2. Content, Social Media &Influencer Marketing

· Support the creation and scheduling of content across platforms (Instagram, Facebook, TikTok)

· Coordinate photoshoots and video content for outlets, products,and events

· Maintain a content calendar and ensure consistency in brandvisuals and messaging.

· Update website with timeline information.

· Liaise with influencers/KOLs for campaign collaborations; track deliverables and evaluate performance.

3. Partnerships &Promotions

· Support the planning and execution of loyalty programmes,voucher redemptions, and co-branded initiatives.

· Liaise with vendors, corporate partners, and tenants for campaign participation and activation.

4. Marketing Assets & Collateral

· Manage inventory of marketing materials and ensure timely distribution of POSM (posters, displays, signages, etc.)

· Work with designers and printers to develop campaign visuals and collaterals in line with brand standards and timelines.

5. Budgeting & Reporting

· Track campaign budgets and monitor actual expenditures.

· Assist in preparing marketing reports for monthly management meetings, including campaign performance, insights, and recommendations.

· Monitor redemption rates, engagement metrics, and campaigneffectiveness to support continuous improvement.

· Provide administrative and reporting support for internalreviews and briefings.

6. Competitor Insights

· Monitor competitor activities and F&B trends to support campaign ideation and improve brand positioning

7. Ad-Hoc Projects

· Support other projects and marketing initiatives as assigned bythe Marketing Manager.

Requirements
• Diploma or Degree in Marketing, Business, or a related field
• 2–4 years of relevant marketing experience preferred
• Creative, resourceful, and proactive
• Proficient in Microsoft Word, Excel, and PowerPoint; experience with Adobesoftware (e.g., Photoshop, Illustrator) is a plus
• Good eye for design and detail; experience with Canva, CapCut, or similartools is an advantage
• Strong communication, coordination, and interpersonal skills to build rapportand collaborate effectively with colleagues and stakeholders
• Proactive team player who can also work independently, take initiative, andmanage time efficiently
• Positive, energetic attitude with the ability to thrive in a fast-paced environment
• Interest in food and food-related content