Marketing Manager
Job Summary
Responsible for delivering an integrated customer marketing approach including products and services deployment plan with assigned customers, leading planning and execution through key account teams. Defines business opportunities for market / customer based on consolidating and analyzing broad set of market data. Deploys marketing services program as suitable per customer. Ensures voice of market to Cluster and Global teams. Manages Promotional investment budget.
What you will do
Strategic Marketing: Collaborate with cross-functional teams to develop and execute marketing strategies that align with Tetra Pak's business objectives. Stay ahead of industry trends and competitive landscapes to identify new opportunities for innovation;
Strategy Deployment: Act as Tetra Pak's main interface with customers' marketing teams. Lead the implementation and oversee the execution of joint plans, ensuring the delivery of results and committed business objectives;
Market Research: Conduct in-depth market research and analysis to deeply understand customer needs, trends, and preferences. Translate these findings into actionable insights and product/service enhancements;
Product Development: Work closely with product development teams to bring innovative solutions to market. Drive the creation of new products and services that meet evolving customer demands;
Brand Management: Safeguard and elevate TetraPak's brand identity. Ensure consistent messaging and positioning across all marketing materials and campaigns.
Collaborations: Partner with internal and external stakeholders, including creative agencies, to execute marketing initiatives effectively. Build and maintain strong, lasting relationships with key partners;
Innovation Leadership: Lead the charge in fostering a culture of innovation within the marketing team. Encourage creativity, experimentation, and the rapid adoption of emerging technologies.
Promotional investment: Able to manage investment budgets for assigned customers
We believe you have
Proven experience in Marketing responsibilities within FMCG environment locally (dairy, plant based and grocery/foodservice/e-commerce is highly preferred
Demonstratable skills in digital marketing is highly preferred
Excellent verbal and written skills in English and Mandarin
Excellent presentation skills and is confident in negotiating and influencing senior stakeholders
Ability to work and lead cross functional team seamlessly
Strategic thinking combined with strong commercial acumen
Experience working in consumer goods company in SEA is a bonus
Highly agile operator and comfortable with change and ambiguity
Self-motivated, collaborative (be a team player) and has high initiative
Comfortable to push the boundaries with new ways of wokring internally and with customers
Ability to manage and influence senior stakeholders across the business