Marketing Manager
Kiwi Experience is one of New Zealand’s most iconic youth and adventure travel brands. We connect guests from around the world with unforgettable journeys across Aotearoa from hop-on hop-off adventures to Classic and Small Group Tours. Kiwi Experience is part of tourism holdings limited, a global tourism business with a broad portfolio across rental vehicles, tourism experiences, digital platforms and travel brands.
We are looking for a creative, commercially minded Marketing Manager to lead Kiwi Experience’s marketing and growth. This is a hands-on role for someone who loves digital marketing, customer journeys, brand storytelling, performance, pace, and turning insight into action.
About the role:
You will lead the marketing activity that drives profitable bookings and keeps Kiwi Experience front of mind for younger international travellers. From paid media, content, CRM and SEO through to website conversion, social, creators and customer lifecycle, you will own the full marketing journey from inspiration to booking and advocacy.
This role suits someone who enjoys variety, can move quickly with seasonal demand, and knows how to balance brand energy with strong commercial outcomes.
What you’ll be doing:
Driving booking growth across hop-on hop-off, Classic and Small Group Tours.
Leading paid search, paid social, remarketing, affiliates, YouTube, display and creator activity.
Using data, booking pace, demand, availability and customer behaviour to spot opportunities and act quickly.
Improving the website customer journey, from product discovery and landing pages through to booking entry points.
Building CRM and lifecycle journeys that support inspiration, booking, pre-travel, in-trip and post-travel engagement.
Creating sharp, inclusive and commercially effective content that brings the Kiwi Experience brand to life.
Growing social, community, user-generated content and creator partnerships that inspire travellers and support bookings.
Strengthening organic search, social search and AI discovery so travellers can find Kiwi Experience wherever they are looking.
Working closely with product, sales, reservations, operations, digital teams, agencies and partners to align demand with great customer experiences.
What you’ll bring:
Experience in B2C digital, e-commerce, performance, growth or travel marketing.
A track record of growing online revenue, bookings, leads or transactions.
Confidence across paid acquisition, CRM, analytics, conversion optimisation, social content and website trading.
Strong commercial judgement, including comfort with CAC, ROAS, cost of sale, conversion and budget allocation.
The ability to turn GA4, customer insights and performance data into practical action.
Strong writing, briefing and storytelling skills, with a knack for making products easy to understand and exciting to book.
A curious, test and learn mindset and comfort working at pace in a seasonal, international environment.
Responsible confidence using AI-enabled marketing and productivity tools, with human judgement and brand care.
Why join us?
This is a chance to shape the next chapter of a much-loved travel brand with deep New Zealand roots and global reach. You will have space to bring ideas, test what works, and make a visible impact on Kiwi Experience’s growth, digital presence and customer experience.
Ready to jump on board?
If you are energised by travel, digital growth, customer behaviour, creative campaigns and commercial results, we would love to hear from you. Bring your curiosity, creativity and drive, and help us inspire more travellers to experience Aotearoa with Kiwi Experience.
Apply now and be part of the journey.
We welcome applications from people of all backgrounds and experiences. If this role excites you but your experience does not tick every box, we still encourage you to apply.