Marketing Manager

Marketing Manager

Position Summary:

Trillium is seeking an organized and execution-focused Marketing Manager to lead multi-channel campaigns across our taprooms, restaurants, e-commerce, and wholesale operations. Acting as the central project lead for the marketing department, this role translates broad company strategies into well-orchestrated promotional rollouts, guest retention initiatives, and cohesive brand experiences. The Marketing Manager directly supervises the Social Media & Content Specialist, keeping marketing operations on schedule and aligned with brand standards.

Job Duties & Responsibilities

Strategic Execution & Team Leadership

• Campaign Management: Build, coordinate, and execute multi-channel marketing plans for targeted sales and hospitality initiatives.
• Team Supervision: Direct and coach the Social Media & Content Specialist, reviewing content calendars, publishing cadences, and creative output to align with campaign goals.
• Brand Stewardship: Ensure unified brand voice, messaging, and visual identity across all physical venues and digital touchpoints.
• PR & Media Relations: Serve as the primary contact for press inquiries, pitching stories and product launches, coordinating interviews and media visits, and tracking coverage to support brand awareness and campaign goals.

Multi-Channel Retail & Merchandising Support

• Merchandise & Product Releases: Coordinate launch plans for merchandise and new product drops, including visual presentation decks, inventory support, and display standards across physical and digital retail channels.
• Collateral & Operations: Manage the creation and distribution of venue/restaurant materials (e.g., service guides, campaign briefings, sell sheets) and wholesale sales enablement tools (sell sheets, POS assets, digital toolkits).

Digital Presence, E-commerce & Guest Retention

• Loyalty & Email Marketing: Oversee day-to-day operations for customer loyalty platforms and manage scheduled email marketing campaigns from layout to deployment.
• E-Commerce: Create and execute a sales plan for achieving e-commerce sales budget for beer, spirits, RTDs, and merchandise
• Guest Retention: Deploy guest feedback capture and surveys as directed to collect customer data and report guest satisfaction metrics back to the hospitality team for operational impact.
• Digital Maintenance: Partner with internal teams on website updates, menu listings, and digital advertising opportunities while managing multi-location Google Business profiles and local SEO accuracy.

Analytics & Insights

• Performance Tracking: Monitor and report on email, loyalty, website, survey, and campaign metrics to leadership.
• Optimization: Use data insights to refine tactical planning, communication strategies, and operational performance across future campaigns.

Additional duties may be assigned as necessary.

Desired Qualifications & Abilities

Qualifications & Experience

• Experience: 3–7 years of marketing experience, preferably in hospitality, craft beverage, CPG, or event production.
• Leadership: Demonstrated experience managing direct reports or delegating tasks to creative/digital team members.
• Technical Proficiency: Hands-on experience with loyalty platforms, email marketing software, Google Business management, and basic customer feedback/survey tools.
• Core Competencies: Exceptional project management and operational execution skills, solid copywriting and visual sensibility, strong collaborative mindset, and high attention to detail.

Benefits

• Medical, dental and vision benefits with no wait period
• Short term disability and life insurance
• 401K plan with generous match with no wait period
• Performance Incentive Bonus
• Paid time off
• Educational Reimbursement Program
• MBTA Pass discount
• PPE Reimbursement
• Trillium Comp Card
• Trillium discounts
• Philanthropy program
• Employee gym