MARKETING MANAGER

Develop and implement appropriate strategies by selecting, segmenting and targeting retailers; and promoting products & services for those retailers

· Plan and execute successful marketing plans and product launches, according to timelines, COG objectives and sales targets

· Review and react to planogram performance to maximize sales and limit risk for multiple retailers

· Analyze feedback and performance of promotional programs in order to maximize Sales potential

· Work closely with Manager, Space Planning to optimize multiple planograms by retailer and ensure brand objectives are met by retailer

· Manage merchandising updates by retailer including; planogram segmenting, implementation of fixturing and visual focuses in conjunction with brand partners and external suppliers