Marketing Manager

Compensation: ₹15,000 – ₹40,000 • No equity

About

Dinespot powered by Turmitech, is an all-in-one SaaS CRM for food businesses offering meal subscriptions, pickups, deliveries, and one-time orders. We help cloud kitchens, tiffin services, and catering companies automate their operations, manage customer subscriptions, plan delivery routes, send notifications, track payments, and analyze performance.

We’re growing fast and looking for a self-driven, full-stack marketer to join us as our first and only marketing hire - someone who thrives on ownership and impact.

What You’ll Do

Strategy & Ownership

• Develop and execute the entire marketing strategy across channels (paid, organic, social, content, email)
• Define and refine buyer personas, messaging, and positioning for our core markets
• Plan and manage monthly marketing goals, KPIs, and budgets
• Collaborate with the founder and product team for alignment on growth priorities

Execution & Campaigns

• Launch and manage lead generation campaigns on Google Ads, Meta, and email
• Write copy and create visuals using tools like Canva or coordinate with freelancers as needed
• Own and optimize website, landing pages, and conversion funnels (no-code tools welcome)
• Build and manage email drip campaigns for onboarding, retention, and upselling

Content & Brand

• Develop a consistent content calendar: blogs, newsletters, case studies, social posts
• Manage Dinespot’s voice across LinkedIn, Instagram, and customer-facing materials
• Highlight customer success stories and product benefits clearly and persuasively

Analytics & Optimization

• Track and report on marketing KPIs: CAC, ROAS, funnel conversion rates, churn triggers
• Continuously test and improve copy, creatives, CTAs, and ad placements
• Own and maintain our marketing tech stack (Google Analytics, Mailchimp, HubSpot, etc.)

Who you are

• 4+ years of hands-on experience in SaaS or B2B startup marketing • You’ve run multi-channel campaigns from start to finish—not just strategy, but execution • Proficiency in paid ads, email automation, SEO, and content marketing • Strong copywriting and storytelling skills tailored for SaaS • Comfortable using no-code tools (Webflow, Canva, Zapier, etc.) • Analytical and data-savvy — you know your way around KPIs and dashboards • A builder’s mindset: scrappy, resourceful, and results-driven • Bonus: Experience in food-tech, logistics, or service-based platforms