Marketing Manager
Description
Role : Marketing Manager - India/ASEAN
Act as a bridge between TW Cross-functional teams (sales, SCM, Ecom, legal) & partners (external partners, agencies) for India region.
Along with Marketing Director & Channel marketing manager, leads the Business strategy for Brand & P&L growth.
Interface with global portfolio team to align on key JTBD in region.
Serves as day-to-day liaison between TW & the India Lead agency.
Key Areas of Responsibilities :
1. Product Marketing & Portfolio Management :
- India NPD : Serve as a project manager to lead and drive the cross-functional team (R&D, Supply Chain, Creative teams) from market inputs for New product development to GATE pitch-decks and launch. Support with NPI data and product documentation for new customer onboarding (E.g. Reliance, Spencers).
- Coordinate with third-party (Guardian) to generate SDS for India NPD products.
- Portfolio management : Drive the strategy for maintaining the relevant portfolio for India region in co-ordination with global goals; Ensure the maintenance of list with SKUs, MRPs, and product details. Support the legal team with trademark applications and other related documentation.
2. Brand management (Paid, Earned & Social) & Promotions :
- Brand communications : Develop India-specific brand communication (in line with global guidelines) & marketing strategy to increase customer consideration, brand salience, engagement, loyalty & retention, and consumption across channels via Social media (Meta), paid media & brand events.
- A&P oversight : End-to-end forecasting/monitoring/tracking of A&P spend specific for India region (Including Brand, Ecom, Traditional & Content etc.).
- Digital Campaign strategy & execution : lead co-ordinated efforts to formulate, brief and execute digital, social and performance marketing campaigns with lead agency & internal teams.
- Product content : Create scripts and coordinate end-to-end product video production, catalogues/brochures, creatives for all channels (OEM, Modern & traditional Retails, CCS).
- PR & Media relations : Manage relationships with PR agency, auto media partners and coordinate collaborations alongside Lead agency.
- Market research & intelligence : Coordinate with the Global & regional CF teams and support the execution of MR studies (Including Brand Health study, Market intelligence, competition mapping etc.).
- Program management : Support creative development and execution for shopper marketing programs with agency & internal teams.
- Website management : Support & coordinate with global lead regarding India website with respect to product listings, MRPs, new launches, blogs, content strategy, analytics & SEO recommendations.
