Marketing Manager

Voigue is a dynamic, global business services firm headquartered in Australia, specializing in end-to-end support solutions that drive growth. From virtual assistance and digital marketing to IT, accounting, and back-office operations, Voigue empowers global businesses to scale with precision, providing the expert talent and streamlined processes needed to deliver world-class outcomes within a collaborative, people-first culture.

🚀 Marketing & Go-to-Market Manager

Build the brand. Launch the product. Own the journey.

Are you a marketer who wants to go beyond running campaigns?

Our client, an Australian-based global software company, is developing and launching its own products for the Australian and US markets and they’re looking for a Marketing & Go-to-Market Manager to help take those products from strategy to market.

This is an opportunity to shape the brand, define the positioning, build the marketing strategy, launch products and create the sales pipeline behind them.

If you’re a marketer who can think strategically, execute hands-on and take real ownership, this could be your next big step.

📍 Working Mode: Remote | Sri Lanka Base

🕐 Working Hours: Australian Business Hours (9:00 AM - 5:00 PM - AEDT)

🌏 Market Exposure: Australia & US

💼 Client: Australian-based global software company

🎯 What You’ll Be Doing

Brand & Product

• Build brand identity, messaging and positioning for new products.
• Define target audiences and create differentiated market positioning.
• Develop product marketing strategies and go-to-market plans.
• Lead product launches from pre-launch → market entry → growth.

Go-to-Market

• Build and execute a 360° GTM strategy across digital, content, communications, partnerships and industry channels.
• Develop thought leadership, case studies and product content.
• Drive PR, communications and industry positioning across the Australian and US markets.
• Identify opportunities through partnerships, sponsorships, events and conferences.

Digital Marketing

• Own and optimise SEO, including on-page, technical and content SEO.
• Plan, launch and manage paid search, social and display campaigns.
• Manage and continuously improve websites for user experience, conversion and growth.
• Drive organic social media and email/CRM marketing.
• Track performance with a strong focus on ROI and pipeline contribution.

Sales Funnel & Pipeline

• Build the funnel from awareness → lead generation → nurturing → sales handover.
• Set up sales pipelines and GTM processes ahead of market and product launches.
• Work closely with sales and leadership to turn marketing activity into measurable pipeline.
• Build a structured and repeatable process for market entry and growth.

🔎 What We’re Looking For

We’re looking for a well-rounded marketer, not a digital-only specialist.

You should have:

• Proven experience building or launching a brand and taking it to market.
• Experience developing marketing strategies across brand, content, communications and digital.
• Strong go-to-market experience, ideally with SaaS or technology products.
• Hands-on experience with SEO, including on-page, technical and content-driven SEO.
• Proven experience planning and managing paid digital campaigns.
• Practical experience managing and optimizing websites for conversion.
• Experience setting up sales pipelines and GTM processes ahead of a launch.
• The ability to connect marketing with lead generation, nurturing and sales growth.
• A creative, strategic and hands-on approach comfortable moving from strategy to execution.
• The confidence to work independently and make decisions in a fast-moving environment.
• The ambition to step into junior leadership and eventually help build a team.

⭐ Nice to Have

It would be great if you also have:

• SaaS or broader technology industry experience.
• International brand or multi-market launch experience.
• Exposure to PR, media, events or partnership marketing.
• Experience marketing to Australian audiences or within Australian industry/regulatory contexts.
• Familiarity with marketing automation, CRM and analytics platforms.

🚀 Why This Role?

This isn't just another Marketing Manager position.

You’ll get to:

• Build something from the ground up.
• Shape how new products are positioned and launched.
• Work across Australian and US markets.
• Connect marketing directly to sales and pipeline growth.
• Bring your ideas to the table and see them turned into action.
• Step into a genuine junior leadership opportunity.
• Work remotely from Sri Lanka with an international software company.

👀 Could This Be You?

If you’re at the stage in your career where you’re thinking:

“I don’t just want to execute someone else’s marketing plan. I want to help build the plan, launch the product and see the results.”

We’d love to hear from you.

📩 Apply now and take your next step in Marketing & Go-to-Market.