Marketing Manager

Clutchy is seeking a highly motivated and strategic Marketing Manager with demonstrated experience in digital marketing, product commercialization, business development, and international market expansion. The ideal candidate possesses a strong entrepreneurial mindset with proven experience in developing marketing strategies, optimizing digital advertising campaigns, launching innovative products, and driving business growth through data-driven decision-making.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to strengthen brand awareness, generate leads, and support the company's business growth objectives.
• Plan, execute, and optimize digital marketing campaigns across Meta and other online advertising platforms by analysing campaign performance, audience targeting, creatives, budget allocation, conversion tracking, and return on investment.
• Conduct market research, competitor analysis, and customer validation to identify market opportunities, consumer trends, and growth strategies.
• Develop and execute go-to-market strategies for new products and services, including product positioning, branding, pricing strategy, and commercialization plans.
• Design and manage marketing materials, promotional campaigns, and customer engagement initiatives to enhance product visibility and customer acquisition.
• Collaborate with cross-functional teams and international stakeholders to support marketing initiatives, strategic partnerships, and regional business expansion.
• Build and maintain relationships with key clients, business partners, and external stakeholders while providing strategic marketing consultation and identifying opportunities for business growth.
• Monitor marketing performance indicators (KPIs), analyse campaign results, prepare performance reports, and recommend continuous improvements based on data insights.
• Support the company's innovation initiatives by contributing to product development, startup collaborations, crowdfunding campaigns, and business presentations for investors or strategic partners.
• Stay updated on industry trends, emerging technologies, and digital marketing best practices to continuously improve the company's marketing effectiveness.

Job Requirements

• Master's degree in Informatics, Marketing, Business, Engineering, or a related discipline.
• Minimum 2 years of experience in digital marketing, marketing strategy, business development, account management, or performance marketing.
• Demonstrated experience in planning and managing digital advertising campaigns, including campaign optimization, audience targeting, conversion tracking, and performance analysis.
• Knowledge of Meta advertising products and digital marketing best practices. Meta Certified Digital Marketing Associate and/or Meta Certified Media Buying Professional certifications will be an advantage.
• Experience in product marketing, go-to-market strategy, crowdfunding campaigns, startup environments, or commercialization of new products will be highly advantageous.
• Strong analytical, communication, presentation, and stakeholder management skills.
• Proficiency in Microsoft Office applications (PowerPoint, Word, and Excel). Knowledge of Blender (3D) and basic Python will be an advantage.
• Proven ability to work effectively in multicultural and international business environments.
• Fluency in Japanese and business-level English to liaise with Japanese-speaking clients, partners, and stakeholders.