Marketing Manager
Posted Updated 6
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Develop and implement ATL and BTL marketing strategies aligned with growth objectives. Plan and oversee campaigns, coordinate stakeholders and agencies, analyze performance, report recommendations, and manage and mentor marketing staff.
Responsibilities
- Develop and implement ATL and BTL marketing strategies
- Plan, execute, and oversee ATL and BTL activities
- Collaborate with stakeholders to deliver marketing campaigns
- Manage relationships with external agencies and partners
- Monitor and analyze campaign performance
- Report campaign effectiveness and recommend improvements
- Manage, build, and mentor the marketing team
Requirements
- Bachelor's or master's degree in business, marketing, communications, or a related field
- 6+ years of relevant marketing experience
- Experience managing ATL and BTL campaigns and brand-building events
- Project management skills
- Analytical skills and data-driven decision-making ability
- Experience working with external agencies on online and offline campaigns
- People leadership skills
- Communication and presentation skills
- Fluency in French, English, and one local language
Benefits
- Health insurance for employees and dependents
- Parental leave
- Subsidized childcare
- Subsidized gym memberships and fitness classes
- Airtime reimbursement
- Free food
- Office space