Marketing Manager

You will develop and execute brand marketing strategies and integrated campaigns for readers, creators, and prospective creators. You will lead brand-building initiatives, manage external partner relationships, collaborate across functions, use research and performance data to inform strategy, and improve marketing processes and campaign execution.

Responsibilities

• Develop brand marketing strategies for key target audiences.
• Lead brand-building initiatives and marketing campaigns, including events, advertising, and strategic partnerships.
• Manage relationships and communications with external content partners.
• Collaborate with internal teams and external stakeholders to create cohesive brand experiences and drive business outcomes.
• Lead brand health tracking and consumer research initiatives.
• Use first-party, third-party, and market intelligence data to inform marketing strategy and brand positioning.
• Develop marketing frameworks, campaign playbooks, and operational processes.

Requirements

• 5+ years of entertainment marketing experience.
• Experience developing and executing brand strategies and integrated marketing campaigns.
• Knowledge of advertising, social media, experiential marketing, partnerships, influencer marketing, and content marketing.
• Experience marketing to fandom-driven audiences and understanding fan communities and behavior.
• Familiarity with WEBTOON, digital storytelling, and the creator economy is preferred.
• Experience developing creative campaigns with internal creative teams and external agencies.
• Experience building and managing external partner relationships.
• Strategic thinking and analytical skills to translate insights, trends, and performance data into marketing strategies.
• Project management and organizational skills to lead initiatives, manage budgets and timelines, and deliver results.
• Ability to influence and lead cross-functional teams without direct authority.
• Communication, presentation, and storytelling skills.

Benefits

• Health benefits, including vision and dental.
• Generous paid time off.
• Parental leave top-up.
• 401K contributions.
• Commuter benefits.
• Global WEBTOON and LINE FRIENDS discount program.
• Winter break shutdown.