Marketing Manager

Job Title: Sales and Marketing Manager
Job Code: 350
Status: Exempt
Grade: 725

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Position Summary

Under the general supervision of the Corporate Director of Marketing and the Administrator, the Sales & Marketing Manager plans, manages, and executes all sales and marketing functions for a senior living community, with the objective of maintaining established occupancy goals.

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Key Responsibilities

Sales Objectives

• Achieve sales and occupancy targets

  • Meet or exceed established objectives for occupancy, wait-list, and overall sales.

  • Track and report on sales-related activities (e.g., call-outs, appointments, follow-ups).

• Engage with prospects and families

  • Host on-site tours and appointments for visitors and walk-ins.

  • Conduct interviews to assess each prospect’s needs.

  • Address special needs or objections to close contracts.

  • Complete all required paperwork for applications, contracts, and residency leases.

Marketing & Lead Generation

• Plan and execute marketing events

  • Organize open houses, seminars, and community outreach events (both on- and off-site).

  • Develop and maintain relationships with external vendors and referral sources.

  • Make public presentations, network, and attend community events to generate qualified leads.

• Maintain referral networks

  • Identify, foster, and sustain relationships with healthcare providers, community organizations, and service groups.

  • Actively participate in clubs, societies, and service organizations to promote Wesley Woods.

Administrative & Reporting

• Documentation & Record-Keeping

  • Keep accurate electronic and manual records for marketing programs, sales activities, referral sources, and prospect files.

  • Prepare and submit periodic occupancy reports and other required documentation.

  • Ensure all financial, insurance, and medical documentation is secured for approval of residency.

• Move-In Coordination

  • Oversee weekly move-in schedules and monitor inventory of available residences.

  • Track transitioning residents and forecast inventory availability based on attrition.

  • Maintain and update the priority wait list.

• Competitive Analysis & Budgeting

  • Conduct regular competitive analyses to track pricing and services offered by other communities.

  • Create and manage an annual budget for occupancy development, including marketing collateral (brochures, newsletters, postcards, flyers, etc.).

  • Determine product and equipment needs, and implement controls for inventory and supplies.

• Resident Move-In Support

  • Assist prospects with interior selection, processing renovation forms, and coordinating third-party vendors.

  • Review all residency contracts and related forms to ensure compliance and accuracy.

Collaboration & Professional Development

• Cross-Functional Collaboration

  • Work closely with maintenance and housekeeping to ensure the community’s presentation meets Wesley Woods standards.

  • Collaborate with community, corporate, and advisory partners as needed.

  • Establish and maintain positive working relationships with all members of the leadership team and volunteers.

• Travel & Meetings

  • Ability to travel and participate in multi-disciplinary leadership team meetings and professional events, both on- and off-site.

• Continuous Learning

  • Participate in career development opportunities, including meetings, professional training, and development seminars.

  • Proactively identify and recommend improvements to procedures and interdepartmental processes.

• Other Duties

  • Perform additional tasks as assigned to support community goals and objectives.

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Physical Requirements

Activity Breakdown

Indicate how much on-the-job time is spent on each activity:

Physical Activity	None	Under 1/3	1/3 to 2/3	Over 2/3
Stand		✔
Walk		✔
Sit	✔
Use hands to finger/handle		✔
Reach with hands and arms		✔
Climb or balance	✔
Stoop, kneel, crouch, or crawl	✔
Talk or hear			✔
Taste or smell	✔

Lifting & Exertion

Indicate how often weight is lifted or force is exerted:

Weight Category	None	Under 1/3	1/3 to 2/3	Over 2/3
Up to 10 lbs.	✔
Up to 25 lbs.	✔
Up to 50 lbs.		✔
Up to 100 lbs.		✔
Over 100 lbs.	✔