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行競科技股份有限公司

Marketing Manager|行銷主管

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Description

The Marketing Manager will act as the key driver of the company's brand and market strategy, responsible for developing and executing integrated marketing plans.

This role requires not only strategic thinking and innovation but also a data-driven approach to accurately analyze market trends and marketing performance, transforming campaigns into tangible business results and brand value.

By leveraging diverse channels such as international exhibitions, media exposure, and digital marketing, the Marketing Manager will enhance brand visibility, strengthen sales conversion rates, and continuously move toward the goal of sustainable growth.

1. Proactive, self-motivated, and experienced in cross-functional collaboration and team leadership.

2. Planning and executing annual marketing strategies to support business growth, including exhibitions, digital marketing, and partnership initiatives. Possessing data analysis capabilities enables the Marketing Department to formulate strategies more effectively, optimize activities, understand customers, increase conversion rates, and ultimately achieve marketing goals

3. Conducting market research to identify industry trends, customer needs, and the competitive landscape in order to support strategic decision-making.

4 .Leading the design, execution, and evaluation of marketing campaigns across traditional and digital channels, while monitoring performance and making necessary adjustments.

5. Driving the planning and implementation of PR activities and brand initiatives to enhance the company's image and market visibility.

投遞此職缺時,若有作品集請同步寄送到 hr@Xingmobility.com,主旨:【作品集】姓名_Marketing Manager

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