Marketing Manager

Brand Marketing

• Develop and implement annual marketing plans aligned with the company's business objectives.​

• Build brand awareness and strengthen Yang Guofu's market position in Singapore.​

• Ensure consistent brand identity across all customer touchpoints.​

Campaign & Promotion

• Plan and execute seasonal campaigns, new store openings, product launches, festive promotions, and local activation events.​

• Work closely with Operations to increase customer traffic and improve sales performance across all stores.​

• Monitor campaign performance and optimize marketing ROI.​

Digital Marketing

• Manage social media platforms including Instagram, Facebook, TikTok, Xiaohongshu (RED), and Google Business Profile.​

• Develop engaging content and oversee creative production.​

• Collaborate with influencers (KOLs/KOCs), media agencies, and content creators to increase brand visibility.​

Partnership & Business Growth

• Establish partnerships with shopping malls, lifestyle brands, payment partners, food delivery platforms (GrabFood, foodpanda, Deliveroo), and local communities.​

• Support marketing initiatives for franchise development and regional expansion where required.​

Customer Insights & CRM

• Analyse customer behaviour, market trends, and competitor activities.​

• Develop customer retention and loyalty programmes.​

• Track key marketing metrics and prepare regular performance reports.​

Cross-functional Collaboration

• Work closely with Operations, Product Development, Finance, and Headquarters to ensure successful execution of marketing initiatives.​

• Manage external agencies, marketing vendors, and campaign budgets.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.​

• 3–5 years of marketing experience, preferably in the F&B, restaurant, retail, or FMCG industry.​

• Strong knowledge of Singapore's consumer market and digital marketing landscape.​

• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, and social media management.​

• Experience in campaign planning, event marketing, and partnership development.​

• Strong analytical, project management, and communication skills.​

• Proficiency in both English and Mandarin is preferred to support communication with regional teams and headquarters.​

Preferred Qualifications

• Experience working for a chain restaurant or franchise business.​

• Familiarity with CRM and membership programmes.​

• Experience launching new stores or supporting market expansion.​

• Ability to work in a fast-paced, entrepreneurial environment.​

Key Performance Indicators (KPIs)

• Brand awareness and customer engagement​

• Store traffic and sales growth​

• Campaign ROI​

• Customer acquisition and retention​

• Social media growth and engagement​

• Marketing budget effectiveness​

• Partnership performance