Marketing Manager
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Title: Marketing Manager
Reports to: CEO
Position: Exempt, Salary
Location: Hybrid, Phoenix, AZ
Reports to: CEO
Position: Exempt, Salary
Location: Hybrid, Phoenix, AZ
ZELUS is a U.S.-owned BIM and VDC consulting firm with roughly 17 years in the field, working in all 50 states for 20+ Fortune 500 clients. We serve owners, developers, architects, contractors and engineers through two divisions:
- Existing Conditions (ExCon) — laser scanning and reality capture by our own field crews, delivered as accurate scan-to-BIM models.
- Virtual Design and Construction (VDC) — model coordination and subject-matter expertise that keeps complex builds on schedule and on budget.
Our goal is simple: be the best and most recognized scan-to-BIM and VDC company in the United States.
The role
The Marketing Manager owns ZELUS's pipeline engine and national brand. You'll build an AI-powered marketing operation that fills the sales funnel with qualified owner, GC and design-firm leads, and make ZELUS the first name people think of for scan-to-BIM and VDC.
This is a builder role, not a maintenance role. You'll test new go-to-market plays fast, keep what works, cut what doesn't, and show the numbers behind every decision.
Lead generation
- Build and run multi-channel demand generation — LinkedIn, paid search, email nurture, webinars and industry events — aimed at owners, developers, GCs, architects and engineers.
- Use AI tools to identify target accounts, enrich contact data, score intent and personalize outreach at scale.
- Run account-based marketing for Fortune 500 owners and top national GCs, in lockstep with business development.
- Own the CRM and marketing automation stack: clean data, clear lead stages, and a clean handoff from marketing-qualified to sales-qualified.
- Track cost per lead, pipeline created and win rate by channel, and shift budget to what produces revenue.
Brand recognition
- Sharpen ZELUS's positioning so the market sees one clear story: accurate scan-to-BIM and VDC, delivered nationally, by a firm with 17 years of proof.
- Turn project wins into case studies, before-and-after model visuals, short videos and client testimonials.
- Grow ZELUS's presence at key industry events and associations (e.g., AGC, AIA, SMPS, Autodesk University, SPAR/Geo Week), including speaking slots and awards submissions.
- Lead website strategy, SEO and content so ZELUS ranks for the searches our buyers make — "scan to BIM," "laser scanning services," "VDC coordination."
- Build thought leadership for ZELUS leaders on LinkedIn and in trade press.
AI-driven go-to-market
- Make AI part of how marketing works every day: content drafting, research, campaign testing, analytics and reporting.
- Set up AI-enabled workflows that let a lean team produce like a large one, with clear review standards for accuracy and brand voice.
- Watch how buyers now find vendors through AI search and assistants, and make sure ZELUS shows up there.
- Test new channels and plays quickly, measure them honestly, and scale the winners.
Planning and budget
- Build the annual marketing plan and budget tied to ZELUS growth targets by division.
- Report monthly to the CEO on pipeline, spend and return.
- Manage agencies, freelancers and tools; hire as the function grows.
Qualifications
Required
- 5+ years in B2B marketing, with at least 2 years owning lead generation and a pipeline number.
- Hands-on, daily use of AI tools for content, research, analytics and campaign execution — and a portfolio that shows it.
- Proven results growing a brand and pipeline for a professional-services or technical firm.
- Strong command of a CRM and marketing automation platform (e.g., HubSpot or Salesforce).
- Comfort with data: you set up tracking, read the numbers and make the call.
- Clear, sharp writing and the judgment to keep technical content accurate.
- Self-starter who moves fast and owns outcomes.
Preferred
- Experience marketing to the AEC industry — owners, GCs, architects or engineers.
- Working knowledge of BIM, VDC, Revit, laser scanning or reality capture.
- Account-based marketing experience with enterprise or Fortune 500 buyers.
- Experience managing agencies and a marketing budget.
- SMPS membership or CPSM certification.
- Bachelor's degree in marketing, communications, business or a related field.
ZELUS is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.