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香港商高仕利有限公司台灣分公司

Marketing Manager行銷經理

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Description

30%
Build up well Brand image and Product Marketing in TW through, but not limited to cooperate with Product Manager to execute marketing and advertising initiatives, execute effective use of displays and brand walls to lift up brand image and influence.
在台灣地區建立良好的品牌形象和產品市場。其職責包括但不限於與產品經理合作執行營銷與廣告的工作,並且通過有效地使用店家的陳列與廣告牆提升品牌形象與影像立。

20%
Strengthen branding Communication and Consumer connection through multiple channels, Such as Social media communication, Golf media communication and KOL, Innovate more channels to influence and connect with golfers.
通過社交媒體、高爾夫專業媒體及KOL(關鍵意見領袖)等多渠道,強化品牌傳播與消費者連結;同時開拓更多創新渠道,以影響高爾夫球手並建立緊密聯繫。

20%
Coordinate Titleist and FootJoy education, Sales Meeting, and product pre-book events in Taiwan and Hong Kong. Ensuring the proper allocation of sample products, displays, and print materials.
做好Titleist和FootJoy在台灣和香港的品牌教育,銷售會議及產品預定活動。確保正確分配樣本產品,展示和印刷材料。

15%
Cooperate with Sales and category marketing leaders, to lead marketing insight initiatives, Consumer trends, golf industry trends analysis and NextGen/Lady focus.
與銷售及品類行銷負責人協作,主導營銷洞察相關工作,包括消費者趨勢、高爾夫行業趨勢分析,以及針對"新世代"(NextGen)與女性群體的重點關注。

10%
Localized global media content, and also create localized content for social media distribution in Taiwan.
翻譯全球統一的媒體宣傳資料,同時也要創新一些本土化的宣傳物料以滿足台灣地區社交媒體宣傳需求。

5%
Focus on culturing and supporting Local leadership golfers/Coaches/NextGen.
關注巡迴賽球手、教練、和新世代的培養與支持。

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