MARKETING OFFICER-BTL
Role Summary
The Marketing Officer is responsible for planning, coordinating, and executing product activation and Below-the-Line (BTL) marketing activities to increase brand awareness, customer engagement, and product performance. The role manages activation teams, monitors campaign execution, gathers customer and consumer feedback, and provides timely reports and insights to support marketing decisions.
Key Responsibilities
- Design, plan, and coordinate product activations and BTL marketing campaigns in line with business and marketing objectives.
- Develop activation plans, coordinate logistics, and ensure effective execution of marketing activities within approved timelines and budgets.
- Lead, coordinate, and manage activation teams to ensure activities are implemented effectively and desired results are achieved.
- Assign responsibilities, monitor team performance, and provide guidance and support to ensure timely delivery of activation activities.
- Conduct field visits to monitor the quality and effectiveness of BTL activities and ensure compliance with brand standards.
- Engage with customers and consumers during activations to gather feedback on products, promotions, and brand experiences.
- Analyze customer and consumer feedback to identify trends, opportunities, and areas for improvement.
- Track and assess the performance and impact of product activations and other BTL initiatives against agreed objectives.
- Prepare timely reports on activation activities, team performance, customer feedback, outcomes, and recommendations.
- Collaborate with Sales and other relevant teams to maximize the effectiveness and reach of marketing activations.
- Maintain accurate records of marketing activities, campaign results, and customer insights.
- Perform other marketing and activation-related duties as assigned.