Marketing Officer

Rare marketing opportunity within the public library sector!

Opportunities like this don't come up often in the library sector, and this role offers real scope and variety. Working across all our branches, you will play a key part in shaping how Connected Libraries promotes its programs, events, digital services and outreach. You will also get to know each of the communities we serve and help more people discover what their local library has to offer. This is a part-time (4 days a week - Tuesday, Wednesday, Thursday, Friday) permanent position. If you're a creative communicator who wants to do work that genuinely matters to the community, this is your chance!

About Us

Connected Libraries are in the City of Casey which is one of Victoria’s largest, fastest growing and most diverse municipalities. We operate five Libraries, two Library Lounges located in Cranbourne West and Clyde Township, and four sets of 24/7 library lockers. We deliver services for the more than 400,000 residents who call Casey home.

About the Role

Reporting to our Marketing Manager, you will work closely with our Leadership, Children and Youth, and Outreach teams, as well as staff at every branch.Your responsibilities will include:

• Contribute to delivering our Marketing and Communication Strategy and Social Media Strategy
• Develop, update and maintain our WordPress website so it's accurate, user friendly and on-brand
• Create and send email campaigns using Campaign Monitor and keep subscriber databases current
• Create and maintain events in our event management software
• Design promotional materials in Canva in line with our brand guidelines
• Coordinate the CL podcast and oversee our Digital Library branch
• Report on social media, email and Google Analytics performance to drive continuous improvement
• Provide practical advice and support to library staff promoting their events and programs

Key Selection Criteria

• Minimum Diploma qualifications in Marketing and Communications or related discipline
• Demonstrated experience in Marketing and Communications or similar role
• Demonstrated experience in developing and implementing effective marketing and communications strategies
• Demonstrated experience in managing a website, including content creation and optimising functionality through Search Engine Optimisation (SEO) via WordPress
• Demonstrated experience managing and monitoring social media channels, including responding to customers online, tracking and reporting
• Demonstrated ability to use data to inform decision making and report outcomes to create improvements and efficiencies
• Experience in managing databases and Customer Relationship Management (CRM) systems
• Demonstrated experience with Microsoft applications, including Word, PowerPoint, Excel and SharePoint
• Excellent written and verbal communication skills with high attention to detail
• Current driver's licence
• Current Working with Children Check (WWCC)

Desirable

• Knowledge of public libraries and their functions.

For a full copy of the position description - CLICK HERE