Marketing Officer
Position Summary
A Tanzanian manufacturer of cosmetics and personal-care products
based in Tanga is seeking an energetic, commercially minded and results-oriented
Marketing Officer to expand our presence throughout Tanzania.
The successful candidate will be responsible for developing new markets and customers,
maintaining strong relationships with existing customers, identifying market opportunities,
conducting market research and gathering competitor intelligence.
This is a field-based position requiring extensive travel throughout Tanzania. The ideal
candidate will have proven experience in the marketing and/or sales of FMCG products,
preferably cosmetics, personal-care products, toiletries or related consumer products.
The role requires someone who is comfortable working independently, meeting customers and
distributors, identifying opportunities and converting market intelligence into practical business
opportunities.
Responsibilities
Market Development
- Identify and develop new markets, customers, distributors, wholesalers and retail
channels throughout Tanzania.
- Develop and maintain a comprehensive network of customers and business contacts
across the country.
- Identify opportunities for the company's existing and new products in different
geographical and market segments.
- Visit major towns, regional centres and other markets regularly to identify business
opportunities.
- Follow up on leads and convert potential customers into active accounts.
Market Development
- Identify and develop new markets, customers, distributors, wholesalers and retail
channels throughout Tanzania.
- Develop and maintain a comprehensive network of customers and business contacts
across the country.
- Identify opportunities for the Company's existing and new products in different
geographical and market segments.
- Visit major towns, regional centres and other markets regularly to identify business
opportunities.
- Follow up on leads and convert potential customers into active accounts.
Market Research & Intelligence
- Conduct regular market surveys throughout Tanzania.
- Monitor consumer preferences, purchasing patterns and emerging market trends.
- Gather information on competitors, including products, brands, packaging, pricing,
promotions, distribution and market positioning.
- Identify gaps in the market that could be addressed through existing or new products.
- Monitor new products and brands entering the Tanzanian market.
- Provide management with regular reports on market developments, opportunities and
competitive activity.
Product & Brand Development
- Assist management in identifying opportunities for new products and product
improvements.
- Provide market feedback regarding product formulation, fragrance, packaging, sizes
and pricing.
- Participate in product launches and promotional activities.
- Assist in developing suitable marketing and promotional strategies for different regions
and customer segments.
- Work closely with production and management teams to communicate market
requirements.
Reporting
- Prepare regular reports covering:
-
o Customer visits
o New business opportunities
o New customers acquired
o Market developments
o Competitor activities
o Pricing information
o Customer feedback
o Sales prospects
o Regional market potential
- Provide management with recommendations based on field observations and market
research.
- Maintain accurate records of all customer and market information.
Requirements
Knowledge and Experience
- Minimum 3–5 years' relevant experience in FMCG marketing and/or sales.
- Experience dealing with distributors, wholesalers and retailers.
- Willingness and ability to travel extensively throughout Tanzania.
- Good knowledge of the Tanzanian FMCG market.
- Strong communication, negotiation and interpersonal skills.
- Experience in cosmetics, personal-care products, toiletries, beauty products or
other fast-moving consumer goods.
- Existing contacts within Tanzania's wholesale, distribution and retail sectors.
- Knowledge of both urban and up-country Tanzanian markets.