Marketing Officer
Description
- Job grade: Higher Executive Officer
- Contract type: Fixed term
- Length of employment: 14 Months
- Type of role: Communications / Marketing
- Working pattern: Full-time
- Number of jobs available: 1
Location
About the job
Job summary
Available Locations
Liverpool, Newport, Norwich, Glasgow or Birmingham.
The following locations listed below are restricted to contracted GCA staff already based in one of these offices:
London, Bristol, Manchester or York.
External applicants are not eligible for these sites. If you select one of these locations as an external applicant your application will unfortunately be withdrawn.
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Are you a digitally-led and innovative marketing professional ready to help us build our brand and tell our 'value for the nation' story with impact? We are seeking a proactive marketing officer who can hit the ground running for this 14-month fixed-term opportunity.
If you have a passion for creative excellence and trying new ideas this role offers an exciting opportunity to play a pivotal role in the delivery of our multi-channel marketing strategy, helping elevate our brand.
Job description
Job Summary
This role is part of a marketing team of 8 that sits within a wider marketing, communications and engagement team of 30 people at GCA. You will be working in a complex and dynamic environment at the heart of government.
Working under one of our Marketing Managers, you will create compelling and engaging multi-channel marketing activity that achieves our organisational goals. You will be comfortable taking the initiative and developing creative new ideas to build awareness and drive action.
Key Accountabilities:
Manage and optimise our digital marketing channels, including social media, email and search
Use data and insight to optimise content and channel plans to achieve measurable objectives and key performance indicators
Leverage the latest digital marketing tools and techniques, including marketing automation and Artificial Intelligence (AI)
Support marketing managers to develop innovative and creative marketing content and select the right format for the channel
Work collaboratively with internal and external stakeholders, including marketing agencies, to develop content and optimise channels
Ensure consistent, high-quality application of our brand across all marketing outputs
Apply the principles, policies and practices of Government Communications Service to a high professional standard, including accessibility and inclusive communication standards
Person specification
Essential Criteria (to be assessed at application stage):
Digital marketing: demonstrable experience of using digital marketing channels and tools, including social media, email and search
Stakeholder management: able to develop strong, productive relationships at all levels inside and outside of the organisation to achieve business objectives
Excellent written and verbal communication skills: the ability to articulate complex propositions simply and adapt content to the audience and channel
Insight and evaluation: experience of collating and using data and insight to monitor and improve performance of marketing activity
Behaviours
We'll assess you against these behaviours during the selection process:
- Seeing the Big Picture
- Communicating and Influencing
- Working Together
- Delivering at Pace
Technical skills
We'll assess you against these technical skills during the selection process:
- Digital marketing knowledge and capability - To be assessed via a presentation at interview
Benefits
Valuing our people:
Competitive salary
Generous pension scheme
A discretionary non-contractual performance related bonus
Working remotely in addition to working in advertised office location
Flexi time scheme (available for B1-B6)
Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays
Want to make a difference? Find out more about the rewarding work that we do in our candidate pack.
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service D&I Strategy.
We want to make our recruitment process accessible to everyone, so if there is any way that we can support you, please contact recruitment@gca.gov.uk
Working flexibly, delivering outcomes
GCA operates a smarter working model that balances flexibility with collaboration. Successful candidates are expected to spend at least 26 days per quarter (approximately 2 days per week, pro-rata) at their contracted office, another GCA site, or off-site for meetings. For the remainder of the time, you may work from home or another suitable location that meets business needs.
Things you need to know
Artificial intelligence
Selection process details
Selection Process
Please note that should there be a tie at interview, the lead success profile is experience.
A reserve list may be held for up to 12 months, which the Civil Service may use to fill future suitably similar vacancies across government for candidates who are considered appointable following interview. Should you be placed on a reserve list and want to be removed please contact recruitment@gca.gov.uk.
Please note that as part of this recruitment process, if you are unsuccessful at the interview stage but are close to the benchmark score you may be considered for and offered a role at a lower pay band within the same job family.
#GCAIND
Feedback will only be provided if you attend an interview or assessment.
Security
See our vetting charter (opens in a new window).
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Working for the Civil Service
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
Diversity and Inclusion
Apply and further information
Contact point for applicants
Job contact :
- Name : Recruitment team
- Email : recruitment@gca.gov.uk
Recruitment team
- Email : recruitment@gca.gov.uk
Further information
If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint, you should contact recruitment@gca.gov.uk in the first instance.
If you remain unsatisfied with the response you receive you can then contact the Civil Service Commission at info@csc.gov.uk
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