Marketing Operations Coordinator

MISSION

Ensure Sterling’s marketing vision is translated into clear plans and executed cleanly across email, social, video, and digital channels, without requiring constant director oversight.

OUTCOMES

1. Marketing content is published accurately, on-brand, and on schedule

What success looks like

• Copy written by leadership is formatted, QA’d, and distributed correctly
  

• Emails, blogs, and social posts go out when planned
  

• Errors are rare and caught before launch
  

Measurable

• 95%+ of scheduled content publishes on time
  

• Near-zero broken links, formatting issues, or incorrect assets
  

• Minimal rework requested by Directors
  

2. Social content is planned, scheduled, and tracked

What success looks like

• A clear view exists of what has gone out and what’s coming next
  

• Posts are scheduled consistently across platforms
  

• Performance is monitored and summarized
  

Measurable

• Rolling social calendar maintained
  

• Weekly or monthly performance snapshot provided
  

• 
  

  No gaps or duplicate posts
  
  
  
  
  
  
  

  
  

3. Video shoots are prepared and supported effectively

What success looks like

• Loose ideas are turned into clear shot lists
  

• Required assets, locations, gear, and people are identified ahead of time
  

• Shoots run smoothly with minimal scrambling
  

Measurable

• Shot lists prepared before each shoot
  

• Fewer last-minute questions or missing items
  

• Video team receives usable direction and assets
  

4. Creative execution is coordinated across the team

What success looks like

• Simple graphics are produced from templates in Canva
  

• Higher-level creative needs are routed to the right team members
  

• Feedback is communicated clearly and efficiently
  

Measurable

• Canva assets follow templates and brand guidelines
  

• Creative hand-offs are clean and timely
  

• Fewer back-and-forth revisions due to unclear direction
  

5. Marketing assets are organized and easy to find

What success looks like

• Non-video assets are stored logically and consistently
  

• Naming conventions and folder structures are followed
  

• Anyone can locate what they need without asking
  

Measurable

• Assets stored in correct locations
  

• No duplicated or lost files
  

• Clean hand-offs between marketing contributors
  

6. Director visibility is maintained without micromanagement

What success looks like

• You always know what’s in progress, blocked, or completed
  

• Questions are raised early, not at the deadline
  

• The machine runs without constant check-ins
  

• Brand guidelines and voice are consistently and effectively followed
  

Measurable

• Regular status updates without chasing
  

• Clear “ready for review” moments
  

Requirements

COMPETENCIES

1. Vision Absorption

Quickly understands direction from verbal or written input and translates it into clear next steps.

2. Execution Coordination

Comfortable moving work between people, tools, and timelines without losing details.

3. Attention to Detail

Catches errors before launch; treats QA as part of the job, not an afterthought.

4. Structured Thinking

Naturally organizes ideas, assets, and workflows into systems others can follow.

5. Proactive Communication

NOT THIS ROLE

• Strategy ownership
  

• Brand representation and voice creation
  

• Campaign ideation
  

• Growth hacking
  

Benefits