Marketing Operations Intern
Objective
- Ensure the quality of the data, automate workflows and enable processes and governance.
- Improve our inbound and outbound marketing strategy using digital marketing tools.
Activity
Management
- Develop and maintain the marketing automation platform and processes.
- Participate to develop automated marketing campaigns.
- Drive nurturing campaigns including grading and scoring.
- Expand and improve database.
- Report statistics, reports and create dashboards.
- Monitor data quality across marketing metrics and operations.
- Manage the reporting of day-to-day campaign activities, reporting from basic campaign tracking to attribution models.
Enhancement
- Analyse existing data and historical trends and convert this data into insights, best practices and answers to complex questions including optimising the routing of leads, lead scoring, campaign tracking.
- Forecast performance, review, and report on targets for the marketing teams.
- Identify trends and analyse and integrate new tools for the marketing operations.