Marketing Operations Manager

The Technical Marketing Operations Manager is a strategic and technical resource responsible for designing, managing, and optimizing marketing operations infrastructure that supports demand generation, product launches, lead management, campaign execution, and AI-enabled marketing workflows. This role collaborates with Marketing, Revenue Operations, Sales, Customer Success, Product Marketing, Digital Marketing, and IT stakeholders to improve lead lifecycle performance, reduce manual work, ensure data quality, and deliver scalable systems and automations. This includes knowledge and practical application of marketing automation platforms, CRM workflows, analytics, APIs, AI tools, and process improvement methodologies.

WHAT YOU’LL BE DOING:

• Marketing Automation Architecture: Design, build, and maintain scalable marketing automation frameworks across campaign intake, email, nurture programs, forms, landing pages, lead scoring, routing, segmentation, suppression logic, and attribution. Translate launch and campaign requirements into reusable operational patterns that improve speed, consistency, and governance.

• Lead Lifecycle Operations: Own technical execution and optimization of lead capture, enrichment, deduplication, scoring, routing, SLA monitoring, and handoff processes in partnership with Revenue and Sales teams. Identify and resolve lead flow issues that impact conversion, speed-to-lead, attribution, and pipeline visibility.

• AI and Workflow Automation Enablement: Identify and implement AI-assisted and automation-driven workflows that reduce repetitive campaign production, QA, reporting, documentation, and operational triage. Develop approved prompt libraries, workflow templates, and governance practices that help marketing teams use AI safely and consistently.

• Campaign Operations Governance: Establish and maintain operational standards for UTMs, campaign hierarchies, audience criteria, consent and suppression logic, data hygiene, QA checklists, naming conventions, and launch readiness. Partner with channel owners to ensure campaigns are built accurately and can be measured effectively.

• Data Analysis and Reporting: Develop and utilize dashboards, reports, and operational scorecards to monitor funnel performance, automation impact, campaign execution quality, data health, and productivity gains. Use Excel, BI tools, MAP/CRM reporting, and SQL or equivalent methods to communicate insights and inform decisions.

• Cross-Functional Collaboration: Engage with stakeholders across Marketing, Revenue Operations, Sales, Customer Success, Product, IT, Legal, and Information Security to understand requirements and align automation and lead operations improvements with business objectives. Coach marketing team members on tools, processes, and AI-enabled workflows.

• Continuous Improvement and Innovation: Stay current with marketing technology, AI, analytics, and automation trends. Proactively identify opportunities to improve campaign velocity, data quality, conversion rates, lead management, and operational efficiency within the department.

COMPETENCIES

• Marketing Technology & Automation: The ability to design, implement, and optimize marketing systems, automations, and workflow integrations that support scalable go-to-market execution.

• AI Integration & Optimization: The ability to effectively implement, integrate, and optimize artificial intelligence technologies within marketing processes.

• Problem-Solving: The ability to define and clarify problems, gather relevant information, and analyze the root causes or underlying factors contributing to the problem ultimately resolving complex or challenging situations or issues.

• Communication: Encompasses the skills and abilities necessary to effectively convey and exchange information, ideas, and feelings between individuals or groups using various verbal and non-verbal methods to deliver messages clearly, accurately, and appropriately, while also actively listening and understanding the messages received.

• Adaptability: An individual's ability to adjust, change, or modify their approach, mindset, or behavior in response to new circumstances, challenges, or changing environments.

YOU’VE GOT WHAT IT TAKES IF YOU HAVE:

• 5+ years of experience in marketing operations, marketing automation, revenue operations, or digital campaign operations

• 3+ years working for a SaaS Products organization or B2B technology organization

• Expertise in marketing automation platforms, CRM systems, campaign operations, lead lifecycle management, and reporting tools

• Proven experience implementing scalable process, data, and automation changes across complex environments

• Bachelor's degree in relevant field

IN OFFICE REQUIREMENT:

Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters (close to the Raleigh/Durham airport) approximately 30 days/quarter.

Relias is an Equal Opportunity Employer and a Drug-Free workplace. Relias welcomes and encourages applications from people with disabilities and is happy to make reasonable accommodations in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please visit our career page for instructions.

All your information will be kept confidential according to EEO guidelines.

Disclosure requirements pertaining to the collection of your personal data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.

You can contact the company’s Data Protection Officer at the above-mentioned postal address.

Further information on data protection and your rights can be found here.

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