Marketing Operations Manager

We are partnering with a leading and rapidly scaling global business AI platform. They are looking to hire a Marketing Operations Manager into their team in London.

Client Details

The company are a leading professional services AI platform who are scaling globally, investing in systems, data and operating models that enable their marketing team to make better decisions and drive more predictable revenue.

The role will sit within Revenue Operations, with a close working relationship with the Marketing team. You will ensure the company's marketing data, systems and reporting are reliable, connected and useful, while helping the team understand what is working and where they should invest.

Description

Responsibilities of the Marketing Operations Manager:

• Build and maintain the systems and processes that support a high-performing marketing organisation
• Improve the quality and consistency of marketing data, creating a trusted source of truth for performance reporting
• Connect marketing activity to the wider customer journey, working with the wider Revenue Operations team to improve visibility from initial engagement through to pipeline, revenue and account expansion
• Leverage HubSpot's full suite of Marketing Ops capabilities, such as lead scoring, multi-touch attribution and custom events, to deliver deeper understanding and recommendations for the Marketing function
• Expand current enrichment and segmentation tooling to improve Marketing's ability to tailor outreach content and timing
• Improve lead assignment to be smarter and timelier, providing sales with the context they need to make the first outreach as successful as possible
• Develop reporting and analysis that helps Marketing understand performance and make better investment decisions across campaigns, channels and events
• Work with marketing leaders and campaign owners to ensure major initiatives are set up, tracked and optimized effectively
• Turn marketing data into clear recommendations, helping the team identify trends and make more informed decisions
• Improve marketing operations through clear processes, automations and internal tools, including revenue intelligence and AI-enabled workflows
• Act as a proactive partner to Marketing, bringing ideas and helping shape the function as Luminance grows

Profile

The successful candidate for the Marketing Operations Manager role:

• 4-5+ years of experience in marketing operations, revenue operations, marketing analytics or a related role
• Strong experience with HubSpot and marketing data management
• An understanding of how marketing connects with sales, customer success and the wider revenue organization
• Experience working within/with RevOps, ensuring Marketing Operations infrastructure, systems and processes naturally align with operations across all revenue teams
• Experience working in a B2B SaaS or technology business
• Experience building or improving marketing operations in a growing or changing organization
• Strong analytical skills and the ability to turn data into clear commercial recommendations
• A proactive, curious and commercially minded approach
• The confidence to work with senior stakeholders and contribute a point of view
• Someone excited to combine strategic thinking with hands-on execution
• Experience with internal tools, automation or AI-enabled workflows would be valuable

Job Offer

Competitive