Marketing Operations - Not Applicable

Objective

• Ensure the quality of the data, automate workflows and enable processes and governance.
• Improve our inbound and outbound marketing strategy using digital marketing tools.

Activity

• Develop and maintain the marketing automation platform and processes.
• Participate to develop automated marketing campaigns.
• Drive nurturing campaigns including grading and scoring.
• Expand and improve database.
• Report statistics, reports and create dashboards.
• Monitor data quality across marketing metrics and operations.
• Manage the reporting of day-to-day campaign activities, reporting from basic campaign tracking to attribution models.

• Analyse existing data and historical trends and convert this data into insights, best practices and answers to complex questions including optimising the routing of leads, lead scoring, campaign tracking.
• Forecast performance, review, and report on targets for the marketing teams.
• Identify trends and analyse and integrate new tools for the marketing operations.

The opportunity

Day-to-day responsibilities

Who are we looking for

Perks & Benefits