Marketing Operations Specialist

General Purpose:

The Marketing Operations Specialist serves the operational needs of the Marketing department. This includes, but is not limited to, helping keep projects, community initiatives and day-to-day workflows organized and moving forward. This role coordinates marketing operations, community partnerships and events, insights gathering, social media administration and communication with Ardent branches. This role requires a highly organized, responsive, independent worker who is comfortable working across departments to consistently execute plans.

Essential Functions:

1. Coordinate community partnerships, sponsorship activations and outreach initiatives that support Ardent growth, visibility and community-impact goals.

2. Serve as a primary Marketing liaison to branch teams by coordinating requests, communicating campaigns and promotions and supporting consistent execution.

3. Plan and execute community events, financial education programs and workshops, including logistics, staffing, materials, communications and post-event follow-up.

4. Publish approved content across social media channels and monitor comments and direct messages, responding or routing items as appropriate.

5. Coordinate Marketing projects, schedules, deliverables and follow-up, helping the department prioritize work, meet deadlines and understand project status.

6. Coordinate the review and approval of marketing materials through established compliance workflows and document approvals.

7. Contribute ideas and content for Ardent social media channels in collaboration with content and creative team members.

8. Manage the company store, including product selection, inventory, vendor coordination, order fulfillment and expense tracking.

9. Support vendor administration, including onboarding, scheduling and ongoing coordination with internal partners.

10. Support the implementation of brand standards, campaign materials and member-facing initiatives across Ardent branches.

11. Coordinate member surveys and other feedback initiatives, including project logistics, response collection and summary reporting.

12. Contribute to competitive analysis, market research and fee analysis.

13. Maintain department calendars, project records, procedures and other operational functions.

14. Track the Marketing budget and provide regular updates.

15. Perform other related duties as assigned.