Marketing Orchestration Manager

You will coordinate account-based engagement by combining intent signals, account priorities, channel activation, and execution visibility. You will align Marketing, SDR, Sales, and Operations teams, establish orchestration rules and governance, connect GTM platforms, and measure effects on conversion, pipeline progression, and account engagement.

Responsibilities

• Own the model for identifying, tiering, and activating high-value accounts
• Translate intent signals, fit data, engagement behavior, and account priorities into activation rules
• Build and maintain a unified view of target-account prioritization
• Coordinate activation across owned, paid, email, SDR, web, campaign, and conversational channels
• Align account selection, routing, sequencing, and engagement strategy
• Define and improve account prioritization and activation logic
• Create visibility into account engagement coverage, channel overlap, and execution gaps
• Develop dashboards, scorecards, and reporting frameworks
• Identify and reduce duplication, inefficiency, and channel conflict
• Connect data, workflows, and activation tools across GTM platforms
• Improve adoption and measurable pipeline impact of data and martech investments
• Establish governance and shared processes for account prioritization and handoffs
• Measure orchestration impact on conversion, pipeline progression, follow-up speed, and account engagement

Requirements

• 5+ years of experience in marketing operations, demand generation, revenue marketing, campaign operations, ABM, lifecycle marketing, or a related GTM discipline
• Experience using account signals, intent data, engagement data, and firmographic or technographic inputs
• Ability to align Marketing, SDR, Sales, and Operations teams without direct authority
• Understanding of B2B funnel mechanics, lead and account lifecycle concepts, and pipeline creation motions
• Experience building operational frameworks connecting insight, prioritization, and execution
• Familiarity with intent providers, conversation platforms, CRM, marketing automation, and reporting tools
• Strong analytical skills
• Excellent communication and stakeholder management skills
• Organizational judgment and attention to detail
• Experience in B2B SaaS or enterprise technology marketing
• Familiarity with account-based marketing, buying-group signals, and intent-driven GTM strategies
• Working knowledge of 6sense, TechTarget, HG Insights, Qualified, Salesforce, and marketing automation tools
• Experience building reporting frameworks or dashboards

Benefits

• Generous paid time off and holiday schedule
• Parental leave
• Progressive healthcare options
• Retirement programs
• Education reimbursement
• Commuter offset for specific locations
• Employee Resource Groups
• Regular company and team bonding events
• Global volunteering and community initiatives