Marketing Performance Lead

Marketing Performance Lead

Description -

Job Summary
• This role is responsible for leading market research, contributing to development of market plans, and preparing and delivering key performance reports. The role also leads the execution of marketing deliverables, performs data analytics, and designs customer experience journeys. Additionally, the role ensures legal compliance, leads content adaptation, and heads moderate to high complexity projects to support operational and strategic plans.

Responsibilities
• Leads market research to understand local consumer behavior, preferences, and trends.
• Contributes to the development of market plans and initiatives, including the development of budget scenarios tailored to the assigned market.
• Prepares and presents regular reports to the management team, including key performance indicators and ROI analysis.
• Leads execution of marketing plan deliverables and milestones across markets works with cross functional teams to lead execution of specific touchpoints and activations in marketing plans.
• Performs analytics on marketing data to evaluate the performance of campaigns in the target market.
• Develops the design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
• Participates in developing strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.
• Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
• Heads translation and adaptation of marketing content to market/country’s language, culture to ensure it resonates with the local audience.
• Leads moderate to high complexity projects, delivers professionally written reports, and supports the realization of operational and strategic plans.

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity
• Responds to moderately complex issues within established guidelines.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $83,000 to $127,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

25%

Relocation -

No

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"