Marketing Planning Analyst

Marketing Planning Analyst
Location: Onsite hybrid in Culver City, CA
Schedule: 40 hours
Duration: 12 months
Pay: $62-$65.31 DOE

The Planet Group is looking for a Marketing Planning Analyst to join our well-known Fortune 500 client on a 12-months contract, working a hybrid onsite schedule in Culver City, CA.

Marketing Planning Analyst | Qualifications:

• Bachelor's degree or equivalent experience in Business, Economics, Finance, Marketing, Analytics, or a related field.
• 7+ years of experience in marketing strategy, marketing operations, business strategy, finance, consulting, or analytics.
• Experience managing complex budgets, forecasting, and investment planning.
• Strong analytical and financial modeling skills with advanced Excel or equivalent analytical tools.
• Experience synthesizing large datasets into executive-level insights and recommendations.
• Excellent communication and cross-functional collaboration skills.

Preferred Qualifications

• Experience developing marketing investment strategies across digital and offline channels.
• Strong understanding of marketing measurement methodologies, including incrementality, attribution, and customer lifetime value.
• Demonstrated ability to influence senior leaders through data-driven storytelling.
• Experience improving operational processes and building scalable planning frameworks.
• Comfortable navigating ambiguity while managing multiple priorities in a fast-paced environment.
• Passion for combining analytical rigor with strategic thinking to solve complex business challenges.

Marketing Planning Analyst | Description:

• Lead end-to-end marketing budget planning, forecasting, and ongoing investment management across multiple marketing initiatives.
• Develop investment strategies that maximize business impact while balancing growth, efficiency, and longterm customer value.
• Build financial models, business cases, and scenario analyses to evaluate marketing investment opportunities
• Conduct audience research and sizing to help inform campaign targeting and investment
• Design scalable frameworks for prioritizing investments across channels, audiences, and business priorities.
• Analyze marketing performance, incrementality, customer acquisition, and return on investment to inform future planning decisions.
• Drive annual planning, quarterly business reviews, and cross-functional operating rhythms.
• Identify opportunities to improve planning tools, reporting automation, and operational workflows through data and technology.