Marketing & PR - Copywriter
Aje was created in 2008 to translate the effortless Australian lifestyle into fashion.
Designed for an elegance grounded in ease, our garments empower our customers to feel relaxed, assured and beautiful.
Our company strives to invite freedom of self-expression in each architectural store environment, bringing our customers a confidence and beauty that elevates their every day to an occasion.
Join icon fashion house Aje as Copywriter at our Aje Head Office in Sydney.
OVERVIEWThe copywriter is the guardian and purveyor of the Aje Collectives tone of voice and ensuresall copy is written to exhibit the brand’s personality of cool, curious, considered and playful.With an ability to write in a tone of voice that is exuberant yet refined, playful yet assured,feminine yet strong, aspirational yet approachable; the copywriter will engage customersacross product, website and marketing communications, while ensuring all SEO and sellingrequirements are met.
KEY RESPONSIBILITIES
Edit the high-level creative brief as prescribed by brand founders, and work with the designteam to develop seasonal storytelling.
Develop monthly messaging matrices and product storytelling in line with content pillars asprescribed by the Marketing Director and Executive teams.
Review and approve messaging across key channels, including social, email, website andDigital.
Own the Aje Insider blog series, interviewing talent and creating compelling editorialcontent to showcase on ajeworld.com.
Edit seasonal product information as provided by the design team.
Edit and proofread seasonal colour, print names and print technique stories as provided bythe design team
Collaborate with the Marketing, Brand Visuals, Design, Retail, E-commerce and People and Culture teams to ensure all copy is accurate, informative and brand-aligned.
Support the Retail, Marketing and VIC teams to ensure all copy is accurate, informative andbrand aligned.
Edit and proofread all content provided by partner agencies and external stakeholders,inclusive of wholesalers, agencies and brand sponsors or partners.
Edit and proofread all promotional materials, website copy and SEO collateral as providedby the E-commerce and Marketing team.
Provide agile, ad hoc support as requested by the Executive Team, Marketing Director orGeneral Manager.
Write interview collateral reflective of key thoughts from brand founders.
Develop and build an approach to artificial intelligence for the business, use of GeminiAIand ChatGpt, to drive efficiency and optimise output for the brands
Collaborate with the SEO agency to develop and execute a plan to drive ‘Search EverythingOptimisation” assisting with ranking factors and proofing content that aims to position Ajeat the forefront of the customers minds
KEY COMPETENCIES
3+ years experience in a similar copywriting role
Ability to communicate and work as a team player
Excellent time management and organization skills
Knowledge of fashion preferred
Strong knowledge of SEO copy best practices
Able to work to deadlines, meet KPIs and global, industry-level standards
Ability to adhere to tone of voice guidelines and write to different tone of voice
styles, depending on the function or brand
Ability to seek out and engage key stakeholders to gain all information
Superior-level of accuracy and attention to detail
Extensive experience in creating highly-engaging content, suitable for specific target audiences
Excellent copywriting skills and strong verbal communication
Analytical, with an ability to analyse data and respond
A sound understanding of and passion for the wider fashion world
Ability to think on a global scale, with both the domestic and international
consumer in mind
Excellent attention to detail and a keen eye for visual details and accuracy
Fluency in Adobe Creative Suite
A passion to deliver excellent community management
Bachelor Degree required - Journalism or English preferred
At Aje Collective, we are committed to developing a culture and environment that celebrates diversity, equality and inclusion by promoting diversity in all forms and creating a safe environment for all employees, applicants and customers. Diversity is a founding principle of the brand, taking inspiration from multicultural Australia throughout all visual communications since inception