Marketing Product Manager
Posted Updated
Description
Join a global leader in the life sciences, offering advanced cell-handling technologies from single-cell analysis to cell therapy. The company provides innovative tools and manufacturing solutions for both research and clinical applications. They aim to expand brand presence and market share in Japan. They are seeking a Marketing Specialist to lead and execute localized marketing strategies, focusing on their core technologies in cell separation and preparation.
Key Responsibilities:
- Develop and implement marketing strategies tailored to the Japanese market
- Localize global brand initiatives and collaborate closely with HQ teams
- Plan and execute product launches, campaigns, and sales analysis
- Act as the Japan liaison for global marketing projects and provide feedback to HQ
- Conduct market research and competitive analysis to guide strategy
- Organize and manage events: academic conferences, exhibitions, seminars, and webinars
- Create and localize promotional materials for both digital and print
- Drive lead generation and customer engagement through digital channels (web, social media, email)
- Collaborate with sales teams to support field activities and training
- Monitor inventory levels and coordinate with HQ on supply issues
Requirements
Required Qualifications:
- Strong background in immunology
- Hands-on experience with flow cytometry and data analysis
- Ability to search and interpret scientific literature
- Experience working with key opinion leaders (KOLs)
- Native-level Japanese and business-level English
- Excellent project management and multitasking abilities
Preferred Experience:
- Familiarity with MACS cell separation
- Background in cancer immunology, autoimmune diseases, or neuroscience
- Previous marketing experience in the life sciences or related field
- Knowledge of digital marketing (SEO, social media, ads) and content creation
- Proficiency in web analytics tools like Google Analytics
- Strong industry network in the biotech or medtech sectors