Marketing_Product Marketing Communications Planner 產品行銷企劃

Position Impact:

We are seeking a strategic Product Marketing Communications Planner to join our Taiwan Marketing team. The ideal candidate will be responsible for planning comprehensive marketing strategies and driving communication initiatives for our products, ensuring they effectively reach our target audience and support business objectives. This role requires a combination of creativity, analytical skills, a deep understanding of market trends and business mindset.

Responsibilities:

• Product positioning: Identify, analyze, and prioritize the strengths of products and services to grow business in the desired markets.
• Market Research: Manage end-to-end research projects to identify target audiences, understand customer needs, and analyze competitor activities, including initiating briefs, defining business objectives, overseeing fieldwork, auditing reports and presenting final results to cross-functional stakeholders.
• Marcom Strategy: Develop product marcom strategies and collaborate with cross-functional teams to build marketing plans & deliverables.
• Product Launches: Oversee product launches, including developing go-to-market strategies, coordinating cross-functional teams, developing launch plans, and managing timelines.
• Performance Analysis: Monitor and analyze the performance of product marketing campaigns using key metrics and analytics tools, providing insights and recommendations for optimization.
• Customer Feedback: Gather and analyze customer feedback to inform product development and improve marketing strategies.
• Collaboration: Work closely with product management, sales, business planning, and other teams to ensure alignment and effective execution of marketing plans.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in product marketing, brand marketing, brand management, or a related role.
• Agency experience or experience in top consumer brands, or in the automotive/motorcycle industry is a plus.
• Gogoro owner or a GoShare user is a plus.

Skills:

• Strong understanding of marketing principles and product lifecycle management.
• Proven ability to plan and execute successful product launches and product marketing campaigns.
• Strategic thinking, data analysis, and problem-solving abilities.
• Strong organizational and project management skills to collaborate with cross-functional teams and agency partners.
• Excellent verbal and written communication skills.