Marketing Program Manager, Digital and CRM

Advantage Truck Group (ATG) is accelerating its digital transformation, and we are looking for a proactive, detailed-oriented Marketing Program Manager (Digital & CRM) with 2–3 years of experience to join our team.

Reporting directly to the Director of Marketing, this role will serve as the central execution engine behind ATG’s upcoming CRM rollout and ongoing multi-channel digital strategy. You will own day-to-day operations across email automation, website strategy, search and answer engine optimization (SEO/AEO), digital ad campaigns, and local listing management across our 8 dealerships.

This position is primarily remote, offering day-to-day flexibility to work from home. However, because close collaboration with dealership operations is key to our strategy, candidates must reside within a reasonable driving distance of our New England locations in Massachusetts, Vermont and New Hampshire for onsite meetings 1–2 times per month or as needed.

Duties & Responsibilities

• CRM & Email Marketing Automation
  • Support the rollout and ongoing operations of our new CRM platform.
  • Map customer lifecycle journeys, configure audience segmentations, and build automated email nurture sequences.
  • Coordinate email campaign deployment, monitor lifecycle performance, and continuously optimize open and conversion rates.
• Website Management & Organic Strategy (SEO / AEO):
  • Execute ongoing website content updates and maintain technical SEO hygiene.
  • Optimize site assets for traditional search rankings (SEO) as well as emerging AI answer engines (ChatGPT, Perplexity, Gemini) to keep ATG visible in conversational discovery.
• Paid & Display Campaign Support:
  • Manage campaign schedules, route ad creative, and track campaign timelines across paid search, display, and digital ad channels.
  • Maintain tracking tags, UTM links, and analytics reports to measure campaign ROI.
• Local Presence & Google Business Profile (GBP) Management:
  • Serve as the primary owner for ATG's Google Business Profiles across all dealership locations.
  • Monitor GBP updates, manage customer reviews, post regular business updates, and ensure business info remains accurate to drive local search engagement.

Cross-Functional Coordination

• Collaborate directly with internal creative assets, external vendors, and dealership leadership to keep digital marketing programs and deliverables on schedule.