Marketing Programs Specialist

You execute acquisition and client communications programs using AI-first workflows. You coordinate advertising, webinars, nurture campaigns, customer stories, release communications, lifecycle programs, and the unified marketing calendar while reporting on campaign performance.

Responsibilities

• Coordinate LinkedIn and Google Ads campaigns
• Support prospect-facing webinars and digital campaigns
• Build and maintain acquisition nurture and lead workflows in HubSpot
• Activate customer stories and case studies across channels
• Distribute developer release notes and product updates
• Execute customer-facing lifecycle programs
• Maintain a unified marketing calendar
• Draft status updates and reports with AI
• Track campaign dependencies and conflicts

Requirements

• 3+ years in a B2B marketing role
• Experience with SaaS or technology
• Fluency with AI tools and workflows
• Experience building custom GPTs or Claude Projects or automations
• Organization and attention to detail
• Reliable follow-through
• Clear communication skills
• Experience with marketing automation such as HubSpot
• Experience with CRM systems such as Salesforce
• Experience with webinar platforms
• Experience with project management tools
• Experience with developer-facing communication tools

Benefits

• Health insurance
• 401(k)
• Equity (RSUs)