Marketing Project Lead

Set Strategic Direction and Growth Choices

• Define the overarching Value & Signature growth strategy and make clear choices on where organization should play, win and invest.
  
• Translate brand ambition into portfolio priorities, customer growth opportunities, franchise alignment and commercial value creation.
  
• Set the creative ambition, distinctive brand standards and cultural relevance required to build long-term brand equity.
  
• Design and embed an integrated marketing operating model across brand, media, digital, CRM, loyalty, delivery, restaurant operations, franchise and agency partners.
  

Build Consumer, Data and Customer Growth Capability

• Own the consumer and cultural insight agenda, including segmentation, behaviour shifts, customer journeys and unmet demand spaces.
  
• Strengthen the use of first-party data, loyalty insight, CRM and customer lifetime value thinking to improve acquisition, retention, frequency and personalisation.
  
• Champion data-driven decision making and define how brand health, customer outcomes, campaign performance and marketing ROI are measured.
  

Create New Growth Spaces and Innovation

• Anticipate emerging consumer, cultural, technological and category shifts and convert them into new growth opportunities.
  
• Set the innovation ambition and pipeline across food, value, experience, digital, delivery, loyalty and partnership platforms.
  
• Build a disciplined test-and-learn approach that enables rapid experimentation, scaling of proven ideas and clear post-launch learning.
  
• Define the portfolio content, digital engagement and commerce-to-customer conversion strategy.
  

Accelerate AI, MarTech and Marketing Effectiveness

• Set the AI and MarTech agenda to improve insight generation, personalization, productivity, content optimization, experimentation and effectiveness.
  
• Improve media and marketing investment discipline through clear measurement, optimization routines, campaign evaluation and effectiveness reviews.
  
• Influence the business P&L and determine where marketing investment can create the greatest immediate and long-term value.
  

• Build a future-ready marketing organisation with the skills, structures and ways of working required to win.
  
• Develop Brand Managers and specialists through clear standards, coaching and strategic exposure.
  
• Create a culture of curiosity, creativity, accountability, experimentation and continuous learning
  

Leadership

• Deliver world-class work through teams by setting a clear ambition, establishing high standards and creating the conditions for diverse talent to perform at its best.
  
• Drive executional excellence through teams by translating strategy into clear priorities, roles, decisions and disciplined delivery rhythms.
  
• Build ownership and accountability across the team, remove barriers to delivery and ensure consistently high-quality outcomes at pace.
  
• Coach, challenge and empower leaders and specialists to make sound decisions, collaborate effectively and continuously raise the standard of performance.
  

Stakeholder Engagement

• Align senior leadership and franchise partners around the market’s biggest growth priorities and choices.
  
• Shape agency ecosystem and strategic partnerships required to unlock future growth.
  
• Represent marketing in enterprise decisions and champion consumer and brand-led growth across the organisation
  

Requirements

• Bachelor’s Degree in Marketing, Business Manager or related fields
  
• Post Graduate Qualification essential
  
• MBA highly Preferred
  
• 5-10 years progressive marketing and brand management experience, preferably within FMCG, QSR, retail, consumer technology or a digitally enabled consumer business.
  
• Proven track record of leading teams and delivering sustainable growth across multiple brands, customer segments or a full category.
  
• Experience using customer insight, segmentation, cultural intelligence, loyalty data or first-party data to shape brand, media, CRM and innovation choices.
  
• Strong understanding of digital marketing, content, customer journeys, delivery, commerce conversion, media effectiveness and omnichannel growth.
  
• Experience owning or strongly influencing a significant marketing investment budget and portfolio-level P&L.
  
• Experience leading innovation from opportunity identification through to sustained in-market success at scale.
  
• Experience operating at executive or board level, including presenting strategy, growth cases and investment recommendations to senior leadership.
  
• Experience working with creative, media, digital, PR, data, technology and platform partners to deliver integrated marketing outcomes.
  

CAPABILITIES

• Consumer and cultural intelligence: ability to identify meaningful shifts, translate insight into growth strategy and build customer relevance.
  
• Brand, creative and content excellence: ability to set distinctive brand standards and deliver culturally relevant, effective work across channels.
  
• Digital, data, AI and MarTech fluency: confidence using customer data, technology, AI and marketing platforms to improve productivity, personalisation and decision making.
  
• Commercial and investment judgement: ability to connect marketing choices to P&L impact, portfolio growth, investment trade-offs and long-term value creation.
  
• Innovation and experimentation mindset: ability to shape new growth spaces, test ideas, learn quickly and scale what works.
  
• Marketing effectiveness discipline: ability to define success measures, evaluate performance and continually optimise media, campaigns and customer outcomes.
  
• Enterprise influence and strategic storytelling: ability to align senior leaders, franchisees and cross-functional partners around clear priorities and choices.
  
• People leadership and capability building: ability to coach teams, build future-ready skills and create a culture of curiosity, accountability and continuous learning.