Marketing Project Manager

Charleston, SC – The Marketing Project Manager specializes in planning, managing and executing projects relating to marketing action plans for the current Charlestowne Hotels’ portfolio. As a part of the Marketing team, the Marketing Project Manager will drive collaboration, workflow, deliverables and successful execution of integrated marketing tactics in coordination with core team members and vendors.

Directives:

• Oversight, project management, and execution of property marketing action plans
• Execute and manage planned and reactive needs, job requests, and marketing tactics through project management system
• Support Marketing Managers in the overall marketing satisfaction and success of each hotel
• Oversees deliverables from digital agency
• Oversees print and promotional creation and execution
• Manage design, setup, and deployment of email marketing campaigns
• Development, execution and analysis of automated email campaigns
• Manage property databases

Responsibilities:

• Pro-active communication and management with Marketing Strategy Manager, Creative Manager, Revenue Manager, General Managers, and vendors to ensure all pertinent information is available to complete project requests
• Manage day-to-day trafficking and workflow for all creative, email, web and marketing services projects
• Route layouts, copy, proofs, and other project elements for approval; confirm delivery of approved art files to all outside vendors
• Interpret and then assist in implementing the strategies outlined in the campaign plan created by the Marketing Strategy Manager
• Coordinate scheduling and workflow for jobs utilizing project management software
• Maintain project flow, proactively alerting stakeholders of upcoming project milestones and required deliverables
• Actively reinforce workflow processes and procedures as needed to drive department efficiencies for on time delivery of marketing assets against deadlines
• Review all job requests and execute, or distribute to appropriate vendor for completion
• Handle special projects that may be assigned outside the scope of daily work
• Assist in the preparation of monthly marketing reports

Skills and Attributes:

• Possess project management proficiencies to effectively and efficiently plan, prioritize and execute projects and workloads
• Possess the ability to be flexible and adapt to changing client objectives
• Technical proficiency and understanding of marketing platforms and related tools such as but not limited to: CRM, CMS, analytics, paid media, social media, and email marketing
• Experience with project management software
• Understanding of HTML
• Experience in Google Apps
• General knowledge in Adobe Creative Suite
• Creative eye for design and design consistency
• Excellent written and oral communication skills

Personal Attributes:

• Extremely organized
• Adaptive
• Exceptional attention to detail
• Excellent communication
• Problem-solver
• Diplomatic
• Decisive
• Resourceful

Travel Expectations:

• Minimal travel

Required Education & Experience:

• Bachelor’s degree in marketing, communication, project management, hospitality or a related field
• Minimum of 4 years related experience to marketing
• Travel and hospitality industry experience preferred but not required
• Email Marketing & CRM Management preferred