Marketing Project Manager

JOB SUMMARY:
The Marketing Project Manager works with line of business leadership in the creation of marketing plans that support the achievement of business goals. This role understands the foundational aspects of marketing and utilizes market assessment, competitive positioning, and customer understanding and planning to deliver comprehensive plans. The Marketing Project Manager effectively manages projects from inception to completion on time to budget through the effective management of priorities, people and resources.

ESSENTIAL FUNCTIONS:

Develop and execute effective Marketing Campaigns tailored to customer segments, using tactics such as direct mail, trade publications, email and online channels, signage and mass media where appropriate. Will develop metrics appropriate to demonstrate campaign results.
Manage day-to-day operational aspects of projects, including communication of client needs to internal marketing team.
Manage multiple projects simultaneously and understand project priorities in the context of client expectations. Be the focal point for production, timeline and resourcing issues.
Serve as marketing consultant in the application of marketing to the sales process to achieve goals. Ensures sales teams have the proper marketing materials to articulate our value proposition and are aware of and use materials.
Manage tactical budget effectively and provide periodic update reports to management.
Analyze campaign results and identify trends or adjustments and provide recommendations where shifts are needed.
Working with internal resources, plan and execute events for customer appreciation, trade shows, open houses, trade associations, employee appreciation, etc.
Work with internal team and external vendors to develop and maintain website content, including regular updates of specials and promotions.
Research, understand and communicate market conditions and division/department/location performance to identify opportunities for growth, diversification or additional market focus.
Remain knowledgeable of market and industry trends, competitors and marketing best practices as related to the lines of business supported.
Understands brand requirements and compliance for all aspects of our business.

Create an environment of ownership and personal accountability where each person is responsible and accountable for their performance.
Establish strong relationships with partners and vendors including advertising agencies, photographers, designers and printers to ensure projects are on time and on budget.
Work safely at all times. Adhere to all applicable safety policies. Comply with all company policies, procedures and standards.

ADDITIONAL RESPONSIBILITIES:

Maintain project management system to update statuses and track project deliverables and deadlines.
Provides backup support to general administrative functions within the Marketing Department.

Perform graphic design for print and online advertisements, sales collateral and other communications as needed.
Willingness to work occasional evenings, weekends, and travel over night as needed.
Provide backup support to general administrative functions within Marketing department.
Other duties as assigned by supervisor.
Work within and promote corporate values.

KNOWLEDGE SKILLS AND ABILITIES:

Proven track record in managing marketing projects from inception to completion with measurable results.
Knowledge of all aspects of marketing including project management integrated marketing communications, direct marketing and advertising including functions of copywriting, graphic design, online marketing, and branding.
Ability to effectively present information to top management.
Strong knowledge of Microsoft Office (Outlook, Excel, PowerPoint and Word).
Strong knowledge of Google Analytics; certification preferred.
Strong knowledge of WordPress or similar website content management systems.
Ability to generate high level campaign ideation to meet client goals and objectives.
Outstanding oral and written communication skills.
Strong team player. Strong interpersonal skills. A self-starter who is a motivated contributor and brings a positive attitude to the team.
Strong organizational skills, including project management, and the ability to think creatively.
Strong attention to detail, problem solving and internal communications.
Ability to cope with the rapid pace and constant change associated with the industry.
Ability to successfully manage numerous projects simultaneously.
Proficiently use data to manage and report on campaign performance, providing insights and recommendations for improvements.
Must keep current of industry trends, emerging platforms and best marketing practices to innovate, introduce and integrate new ideas.
Understand brand requirements and consistently apply brand standards throughout all channels.
Must be able to keep abreast of new technologies.
Must be able to meet all safety requirements for applicable safety policies and use of all required safety equipment.
Must have acceptable attendance to meet all company standards and requirements.

EDUCATION AND EXPERIENCE:

4-year degree in Marketing, Business Development, Media Communications, e-commerce or similar discipline.
Minimum 4 years’ relevant Marketing experience, industry experience preferred.
Experience with Wrike (or similar or project management tool).
Experience in defining and managing the scope of projects with metrics to determine performance.
Experience in creative and technical writing for marketing purposes.
Experience with InDesign, Photoshop, Flash and Illustrator a plus.
Must be able to communicate (speak, read, comprehend, write) in English.

PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands and talk or hear.
The employee frequently is required to stand; walk; reach with hands and arms; climb or balance; and stoop, kneel, or crouch, or crawl.
The employee is occasionally required to sit.
The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds.
Specific vision abilities required by this job include close vision.
If on an occasional basis, employees perform duties that Empire in good faith believes could affect the safety or health of the employee performing the task or others, then their role would be classified as working in a Safety-Sensitive Position.

WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Hearing and speech adequate for telephone and in-person conversations.
Eyesight correctable to read computer printouts, etc.
Manual dexterity sufficient for answering telephones, operating a computer, climbing stairs and traversing area.
Mental alertness sufficient for policies and procedures

Must be able to meet all safety requirements for applicable safety policies.
The noise level in the work environment is usually office moderate.