Marketing Project Manager (Junior)

About the role

This is a junior position supporting user acquisition (UA) and marketing operations for Mobile games, primarily focusing on the Taiwanese market. It is ideal for individuals interested in mobile game marketing, performance data, and creative operations, and who wish to gain hands-on experience in campaign execution.

Key responsibilities

• Support UA campaign execution across major ad channels (Meta, Google, Unity, AppLovin, etc.)

• Monitor channel-specific budget utilization and track daily performance metrics

• Track key funnel metrics (CTR, CVR, CPI, ROAS, CPA) and flag any anomalies

• Assist with App Store Optimization (ASO) updates, including keywords, creative assets, and store descriptions

• Manage App Store and Google Play product pages and support A/B test operations

• Collaborate with designers and external agencies to produce marketing assets and manage project schedules

• Support content updates across social media channels

• Assist in designing creative/asset A/B tests and conducting basic performance analysis

• Help prepare marketing performance reports

About you

• Bachelor's degree in Business, Marketing, Data, or a related field (Entry-level candidates welcome)

• Strong passion for mobile games

• Basic understanding of data and marketing metrics

• Excellent communication skills and a willingness to learn

• Internship or project experience related to marketing, performance marketing, or game operations (preferred)

• Basic understanding of digital/performance marketing (preferred)

• Knowledge or understanding of the Taiwanese market and local user preferences (preferred)

• Proficiency in Korean, English and Mandarin (preferred)