Marketing & Public Relations Director

Position Title: Marketing & Public Relations Director
Status: Exempt
Reports To: CEO & President
Department: Marketing & Public Relations

I. SUMMARY

Under the supervision of the CEO & President, the Marketing & Public Relations Director is responsible for leading the strategic direction and day-to-day execution of Turtle Bay Exploration Park’s marketing, advertising, communications, and public relations efforts, including support for the Sheraton Redding Hotel at the Sundial Bridge and other affiliated operations.

This is a hands-on leadership position responsible for developing and implementing integrated marketing strategies that strengthen the Turtle Bay brand, grow attendance and revenue, promote exhibitions, programs and events, and support the organization’s mission and long-term goals.

The Director leads the Marketing & Public Relations team while also actively participating in campaign development, advertising, content creation, creative production, digital marketing, media relations, and other marketing activities.

II. ESSENTIAL JOB FUNCTIONS

• Develop the vision and direct the overall marketing, advertising, communications, and public relations strategies for Turtle Bay Exploration Park and the Sheraton Redding Hotel at the Sundial Bridge in support of short- and long-term organizational goals, attendance objectives, and revenue projections.

• Lead, develop, and manage the Marketing & Public Relations team, including establishing priorities, assigning workloads, overseeing performance, supporting professional development, and ensuring successful completion of departmental projects and campaigns.

• Develop and execute integrated marketing campaigns for major exhibitions, events, educational programs, fundraising initiatives, membership, hospitality offerings, and other organizational activities.

• Lead marketing efforts for major attendance- and revenue-generating events and exhibitions, developing strategies to reach new and returning audiences through regional and destination marketing.

• Personally contribute to the execution of marketing initiatives, including digital advertising, social media, website content, email marketing, advertising creative, photography, videography, video editing, copywriting, and other content development as needed.

• Plan, manage, and optimize paid advertising campaigns across digital and traditional platforms, which may include social media, search, streaming television/video, broadcast television, radio, print, outdoor advertising, and other emerging platforms.

• Monitor campaign performance and audience data, using analytics and marketing research to evaluate effectiveness, optimize advertising investments, understand audience behavior, and inform future marketing strategies.

• Facilitate marketing research to assist the organization in developing and sustaining public programming that is integrated with Turtle Bay’s mission, vision, and audience needs.

• Collaborate with departments throughout the organization to develop appropriate marketing and communications strategies for exhibitions, events, programs, fundraising, membership, hospitality, education, and other organizational priorities.

• Maintain current knowledge of Turtle Bay programs, events, exhibitions, visitor experiences, and organizational initiatives to ensure marketing and communications accurately and effectively represent the Park.

• Develop and maintain professional relationships with media outlets, tourism organizations, community partners, advertising vendors, agencies, and other external partners.

• Serve as a Turtle Bay representative and point of contact for media, public relations, travel and tourism, and community communications as appropriate.

• Develop press releases, media pitches, talking points, public statements, and other communications materials as needed.

• Lead or support organizational communications during sensitive or rapidly developing situations, coordinating messaging with executive leadership and appropriate departments.

• Negotiate and manage advertising agreements, media buys, vendor relationships, production contracts, and promotional partnerships.

• Develop, manage, and monitor the annual Marketing & Public Relations budget, ensuring resources are strategically allocated and expenditures remain within approved budgets.

• Manage multiple concurrent campaigns and projects, establishing timelines, coordinating internal and external contributors, maintaining project documentation, and ensuring deadlines and deliverables are successfully completed.

• Maintain organized marketing assets, advertising accounts, media files, project documentation, vendor information, and other departmental resources to support continuity and efficient operations.

• Stay current on marketing trends, emerging technologies, digital platforms, advertising practices, audience behavior, and industry developments relevant to Turtle Bay and the tourism, cultural attraction, and hospitality industries.

• Other duties as assigned.