Marketing & Public Relations Specialist - Part Time to Full Time

Norton County Hospital has an employment opportunity for a Marketing and Public Relations Specialist. We are seeking a creative and detail-oriented website, social media & public relations specialist to enhance our online presence, manage public-facing communications, and engage with our community in meaningful ways. This position is responsible for maintaining and improving our website, managing our social media channels (with a focus on Facebook), radio advertising and communications, television advertising and implementing public relations strategies that support our mission and promote our organization.

Key Responsibilities include but are not limited to the following:

• Maintain, update, and optimize website content for accuracy, accessibility, and user experience
• Develop and execute social media strategies across platforms, with an emphasis on Facebook, to promote engagement and growth
• Create, schedule, and monitor posts, responding to comments and messages in a timely and professional manner
• Collaborate with internal teams to promote services, highlight staff, promote events and initiatives, and public announcements—including digital, radio and print media
• Work with administration to draft press releases, digital content and public communications that align with organizational goals
• Produce monthly employee newsletter for internal and external release
• Monitor analytics (website traffic, social media reach, engagement metrics) and provide regular performance reports
• Stay current on trends in digital marketing, social media, and public relations

Qualifications:

• Experience in website management required
• Strong social media management skills, especially Facebook strategy and analytics
• Excellent written and verbal communication skills
• Knowledge of SEO, Google Analytics, and digital content best practices, with the ability to leverage analytics insights to refine messaging and optimize performance
• Graphic design and/or basic video editing experience is a plus
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously