Marketing Representative

Tower Hill Insurance Group has an exciting opportunity for a talented Marketing Representative who enjoys intellectual challenges and is seeking a rewarding career with a company that is experiencing growth. Not only is Tower Hill Insurance one of Florida's most trusted names in homeowners insurance, but it offers great opportunities for career advancement and personal growth, along with very competitive benefits and rewards. We are growing at a consistent pace and seek professional individuals with drive, team mentality, who want to make an impact, and are committed to a long-term career in the insurance industry.

The Marketing Representative drives profitable growth through marketing activities in their assigned region. This position collaborates with current agency partners, assists with market research, develops agent business strategies, and identifies and recruits new qualified agencies to represent the company. This role monitors territory performance, supports the execution of sales and marketing initiatives, and identifies opportunities to improve business results.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Build and deepen relationships with agency and company partners, through regular in-person visits, phone, and digital communication, with appropriate follow-up to reinforce key messages. A significant amount of time will be spent traveling to visit agents and participating in industry and company functions with overnight travel as needed.
• Develop and maintain expert knowledge on company personal lines products, underwriting appetite, and marketing strategies to effectively communicate these to agents. Provide training on company systems and processes.
• Establish sales plans, analyze performance, and implement effective plans to deliver profitable growth for assigned territory.
• Research marketing strategies and effectively communicate findings to all levels.
• Align marketing strategies with key corporate objectives through regular collaboration with company partners.
• Identify, recruit, and appoint new agents to enhance existing distribution channels.
• Facilitate efficient appointment scheduling, trip routing, and follow-up to agency meetings, while balancing assigned territory duties and attention to opportunities.
• Analyze sales, loss, and market trends to identify opportunities and recommend strategies supporting profitable growth.
• Evaluate agency relationships and performance and develop recommendations regarding agency actions.

ADDITIONAL DUTIES

This job description reflects the general duties considered necessary to describe the essential functions of the job and should not be considered a complete description of all the work requirements and expectations of the position. Tower Hill reserves the right to assign duties not listed herein as necessary to accomplish the goals of the organization.