Marketing research and reporting specialist
Idram LLC is looking for an experienced, motivated marketing Marketing research and reporting specialist to join our marketing team.
Job responsibilities
- Conduct market research and competitive analysis to identify industry trends, customer
behavior, market opportunities, and competitor activities, providing actionable insights
that support strategic planning, product development, and marketing initiatives. - Design, manage, and analyze customer satisfaction and market research surveys (e.g.,
NPS, CSAT, CSI, and ad hoc studies), interpret results, identify key improvement areas,
and present data-driven recommendations to enhance customer experience and
business performance. - Design, develop, and maintain comprehensive analytical reports and dashboards that
provide timely, accurate, and actionable insights to support strategic business decision-
making. - Perform customer segmentation, behavioral analysis, and campaign performance
evaluation to develop data-driven recommendations and strategic initiatives. - Create interactive dashboards and data visualizations that translate complex analytical
findings into clear, business-friendly insights for senior management and cross-functional
stakeholders. - Monitor, analyze, and report on key business and marketing KPIs, ensuring performance
is tracked against strategic objectives while proactively identifying areas requiring
optimization. - Develop analytical frameworks and reporting methodologies to improve reporting
accuracy, consistency, automation, and decision-making efficiency. - Deliver scheduled and on-demand reports for management and business stakeholders,
ensuring insights are communicated clearly, accurately, and within required timelines. - Present analytical findings and business performance reports to management,
translating complex data into strategic recommendations that support operational
improvements and long-term business objectives.
Required qualifications
- Bachelor’s degree in Marketing, Statistics, Mathematics, Economics, Finance, Business
Analytics, Data Science, Computer Science, or a related quantitative field. - 3+ years of experience in marketing analytics, business intelligence, reporting, data
analysis, or a similar analytical role. - Advanced knowledge of Microsoft Excel, including PivotTables, Power Query, complex
formulas, and data analysis techniques. - Experience with business intelligence and data visualization tools such as Tableau,
Power BI, Looker, or similar platforms to develop interactive dashboards and executive
reports. - Experience performing statistical analysis, data modeling, customer segmentation, trend
analysis, and KPI performance monitoring.