MARKETING RESEARCH OFFICER

• Conduct primary and secondary research to identify market opportunities, customer needs, and competitor activities.
  
• Design and administer surveys, focus groups, and interviews to collect relevant data.
  
• Analyze qualitative and quantitative data using statistical tools and software.
  
• Monitor and evaluate market trends, customer preferences, and emerging technologies in the mobile money/fintech sectors.
  
• Prepare comprehensive reports and dashboards for senior management.
  
• Support marketing campaigns with data-driven insights, including audience segmentation and targeting.
  
• Track customer satisfaction, churn, and brand perception metrics.
  
• Provide recommendations for new product features, pricing strategies, and promotional activities.
  
• Maintain and update the marketing research database regularly.
  

• Timeliness and accuracy of research reports.
  
• Impact of research insights on business decisions.
  
• Customer and market insight quality.
  
• ​Improved campaign ROI and product adoption rates.
  

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or related field.
  
• At least 2 years of experience in marketing research, data analysis, or consumer insights (preferably in fintech or telecom).
  
• Strong knowledge of research methodologies (qualitative & quantitative).
  
• Proficiency in statistical analysis tools (SPSS, Excel, Power BI, or similar).
  
• Excellent communication and presentation skills.
  
• High attention to detail and accuracy.
  
• Strong organizational and project management skills.
  
• Ability to work independently and collaboratively in a fast-paced environment.
  
• Data-driven mindset with commercial awareness.
  
• ​Ethical and confidential handling of data.